Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Is it better than sponsored social posts? Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

OCTOBER 12, 2015

Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh. Social content is one way to keep your site alive and fresh. I think you should start with Medium and Linkedin.

SEO 100

SEO Google Pinterest LinkedIn 100

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. It may be time to redirect social media ad funds to other areas. Review the SEO strategy to ensure that content optimization and link building are prominent. As before, community is an important value with more consumers. What to Shed.

SEO 88

SEO Consumer Education Course 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. More, More and Still More.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Drop me a comment below or on Twitter or LinkedIn.

Technology 169

Technology Publicity Software Pitching 169

Presspage

AUGUST 20, 2019

But there are obviously other tools in your PR kit, each with its own role to play in helping you get earned media coverage. There’s owned media : brand-owned websites, newsrooms, newsletters, social channels, etc. Paid media , like traditional advertising, marketing, and sponsored content.

Media 74

Media SEO Resources YouTube 74

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

The Stalwart Blog

MARCH 22, 2017

All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company. Here are a few examples with some of the clients that we’re proud to work with: And here's a recent one from me.

Marketing 68

Marketing Retail SEO Instagram 68

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Advertising is a distant third. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10.

Survey 95

Survey Industry Leadership Study 95

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. For example, customers might review you on your social media channels.

Case Study 80

Case Study Social Media Survey Video 80

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. JOTW Communications Survey.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

ImPRessions - Crenshaw Communications

MAY 23, 2017

Experiment with different social platforms. Obviously, you want to prioritize social media sites frequented by your target audience, but don’t discount the less popular platforms where you may be able to spark additional interest. Advertise your post. Then see what the analytics show.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. This is a great read from Daniel Newman.

Small Business 75

Small Business Advertising Advertising SEO 75

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd?

Publicity 48

Publicity Advertising Advertising Tools 48

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internal communications. Media buying. Media relations. Search Engine Optimization (SEO). Social media consulting. Event planning. Fundraising. Government relations.

Public Affairs 40

Public Affairs Internal International Community 40

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Good PR most often occurs over the course of time – it’s not a short-term deal.

Measurement 60

Measurement Course Advertising Advertising 60

Contently - Strategy

AUGUST 19, 2020

Reaching a new community. Many advocates have developed sizable followings on social media. Health Union , an online health community of writers that also offers clinical trials services, is another good resource. Another appeal of patient advocacy is exposure.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 40

Conference Marketing Analytics Case Study 40