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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. million users Facebook : 3.59 million users Instagram : 2.47

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102
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Cracking the Code: Engaging Gen Z With a Social Media Agency

Konnect Agency

While they use many of the same social media platforms as their Millennial counterparts, such as Facebook, Instagram, and Twitter, they are also active on newer platforms like TikTok, BeReal, and Lemon8. Recommendations from trusted friends and influencers carry more weight than traditional advertising.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. In the public sector, communicators have never been busier, as energy is directed to public education and information. Newsrooms have been cut back to the bone and journalists furloughed.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram.

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Social Media Weapons to Take Your Branding to the Next Level

5W PR

Online communities have formed the core of the internet since the technology’s inception. Facebook : Facebook is the premier social media network, particularly for retail businesses. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.