How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots.

Navigating the “political” in digital advertising

Media Bullseye

Facebook’s new political labeling rules are catching some unexpected fish in its net. These are the types of political advertising that would typically be required to carry a “paid for by” notification. A corporation that is working to address the healthcare needs in a community.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

Will you be Who To See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. However, set extremely low expectations for anyone to actually do so, and continue to budget ad dollars to your Facebook marketing efforts.

Super Original Thinking is Required to Topple Facebook

Sword and the Script

It became a formula that underscores how much closer the entertainment community is to social science than it is to art. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising.

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Shift Communications

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.

How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

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Navigating the “political” in digital advertising

Media Bullseye

Facebook’s new political labeling rules are catching some unexpected fish in its net. These are the types of political advertising that would typically be required to carry a “paid for by” notification. A corporation that is working to address the healthcare needs in a community.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve This is an advice community.

Facebook remains valuable to many users—to the tune of $1,000

PR Daily

Despite social media’s rocky year in 2018 (Facebook’s data crisis, etc.), Facebook, in particular, retains considerable value for many users. That might fly in the face of Facebook’s recent trouble with consumer trust. Brandon Arvay predicts paid Facebook group memberships.

Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. A Facebook group set-up by two people banned from a pub.

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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. A Facebook group set-up by two people banned from a pub.

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Advertising Goldmine: How to Craft Your Best Social Media Ad

Media Bullseye

Specifically, social media has become an effective platform for online advertising. If you’re in need of guidance for crafting effective social ad campaigns, look no further than two of the largest social media platforms of the moment, Tumblr and Facebook.

Awaiting 0% Organic Reach For Facebook Pages

Doctor Spin

We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. Also, Facebook advises against paid campaigns aiming for more fans for your page.

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. The social Fringe community.

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Facebook’s CEO hopes this is the moment when everything starts to get better. The piece, titled “The Facts About Facebook,” attempts to address the concerns that have arisen in the last 12 months. Advertisers don’t want their brands anywhere near it.

Who will your audience See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. However, set extremely low expectations for anyone to actually do so, and continue to budget ad dollars to your Facebook marketing efforts.

How marketers are adapting to Facebook’s changes

PR Daily

That’s not the case with Facebook’s News Feed. Recently we’ve gotten feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other,” wrote Zuckerberg.

What Facebook Thinks You Should Know About Their Ad Products

Cision

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook.

Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content

PR Daily

On Tuesday, the formation of the Global Alliance for Responsible Media was announced during advertisers’ annual Cannes Lions festival. paused or halted their YouTube advertising in February following reports that viewers were making inappropriate comments on videos of young girls.

As Facebook pushes local businesses, new data-mining issues surface

PR Daily

After years of trying to connect the world, Facebook wants users to find entrepreneurs in their own neighborhoods. The company also has launched a standalone app called Facebook Local , which highlights nearby events and businesses. from local community members.

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Facebook: ‘We know we have more work to do’

PR Daily

Such is the lesson Facebook is learning after it recently made headlines for allowing brand managers to target users based on anti-Semitic phrases. Facebook approved all three ads within 15 minutes. In our case, it took Facebook’s system just one minute to give the green light.

Facebook denies taking SMS, call data without permission

PR Daily

The other shoe might have just dropped for Facebook. After apologizing and working overtime to allay consumer fears, Facebook is now defending its use of data scraped from calls and texts sent on Android phones. Facebook explained that users must opt in to share their mobile meta data.

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Facebook, YouTube share how they remove offensive posts

PR Daily

Facebook and YouTube are asking for consumer trust—and taking steps to improve their transparency to earn it. Whether it’s Facebook’s fake news problem or disrespectful YouTube videos, consumers have clamored for regulation—and Silicon Valley is trying to get a head start.

How to run PESO campaigns on Facebook, Google, LinkedIn and Twitter

Stephen Waddington

Advertisers only pay when Google delivers a consumer to a campaign website. How to run a paid Facebook campaign Boosting content is the most popular way to execute a PESO campaign on Facebook. Use Facebook Campaign Planner as your guide.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. into trouble: She’s an employee that commented on Facebook about the firm’s product, so the firm is responsible for the content provided.

Facebook ads are out, hand-picked events are in

PR Daily

For social media managers who rely on users to share their Facebook content, the platform has a better idea— Live Events. Here’s more from Facebook: Featured events are lists created by a team at Facebook that show fun local things happening in specific cities.

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch

ISEBOX

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. 79 billion people scroll through Facebook every month, according to November 2016 statistics. It’s how to you use Facebook and Instagram effectively…together. Facebook and Instagram: A Unified Approach. .

Facebook and Major League Soccer partner to live stream games

PR Daily

Roughly 18 million people watch English-language Major League Soccer games on Univision—and this week, Facebook users can join in. On Friday, the sports organization announced that it’s partnering with Facebook to livestream at least 22 matches from this year’s season on the platform.

LinkedIn bolsters ad targeting; Facebook adding ads to Messenger

PR Daily

Step aside, Facebook and Twitter—LinkedIn is beefing up its marketing offerings. Advertising Age. It will also allow customers to target—or exclude—companies if they want to do specific account-based marketing to their customer bases,” Glass told Advertising Age.

Facebook Zero: When Will We Hit 0% Organic Reach For Facebook Pages?

Doctor Spin

We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. Also, Facebook advises against paid campaigns aiming for more fans for your page.

3 ways PR pros can win with content after Facebook’s algorithm changes

Presspage

Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms.

F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). I have thirty new Facebook likes?

Facebook and Twitter seek trust to continue collecting data

PR Daily

As Facebook continues to apologize after its Cambridge Analytica crisis, its hoping to keep using user data. During Facebook’s annual developers conference, F8, the platform’s chief executive, Mark Zuckerberg, again apologized for misusing users’ data. Facebook offers ‘Clear History’.

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3 ways PR pros can win with content after Facebook’s algorithm changes

PR Daily

There’s hope for brand managers still struggling with Facebook’s changes for business pages. Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms.

Video posts have the greatest Facebook reach

PR Daily

Facebook is all about those videos—and promotional posts. A recent study conducted by Socialbakers examined more than 670,000 Facebook posts from 4,445 brand pages. Facebook has been focusing on videos. How does this data fit with your Facebook page, PR Daily readers?