ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Public relations is hot.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? In terms of shock, even if it works, should advertisers use it to combat domestic violence? We should wonder what the impact is of increased shock advertising on all of us.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

5W PR

APRIL 10, 2023

Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers.

Consumer 88

Consumer Brand Branding Ethics 88

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 128

Trends Pitching Twitter Nonprofit 128

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey Boggs. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Many PR students minor in related fields like marketing or advertising. Don’t forget the other large potential job market for utility players: the nonprofit sector. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. If you’re in the mood for PR housekeeping in the new year, you may want to: Conduct a communications audit. What’s working? Is anything missing?

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Culpwrit

JULY 10, 2019

Name: Bill Doescher Current job title: President & CEO of the Doescher Group, a marketing-communications consultancy Current location: Westchester County, N.Y. Career highlights: PR, advertising and marketing at the Chase Manhattan Bank, Drexel Heritage Furnishings, and Dun & Bradstreet.

Nonprofit 47

Nonprofit Banking Advertising Advertising 47

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! measurePR May 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Deirdre Breakenridge

SEPTEMBER 26, 2016

“A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

DECEMBER 1, 2017

The trending communications strategies were what my clients really needed, right? In that moment, it became clear that it was my responsibility to educate my clients about the history and value of public relations as a strategic communications process that builds and strengthens — must-have — relationships with key publics.

Nonprofit 104

Nonprofit Education Study Small Business 104

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Nonprofit Tech for Good.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. In 2021, marketers in the U.S. But social media success can’t hinge on sponsored posts and paid ads alone.

Social Media 62

Social Media Strategy Media Nonprofit 62

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

What was her corporate communications team thinking? Charity Navigator, a group that oversees nonprofit organizations, placed Wounded Warrior Project on its watch list and donations are down by 25%. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PRSay

NOVEMBER 5, 2020

APR, Fellow PRSA, the first communications professional to head the U.S. He subsequently retired again after 15 years in executive-level corporate communication assignments for Electronic Data Systems, The LTV Corporation and Vought Aircraft. Retired Brig. Jerry) Dalton Jr., He spent three years as an independent consultant.

Public Affairs 78

Public Affairs Education Nonprofit Conference 78

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

AUGUST 30, 2022

This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. Listen and hear.

Publicity 84

Publicity Survey Enterprise Pitching 84

Solo PR Pro

SEPTEMBER 28, 2022

She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. For more than 40 years, Mary Deming Barber made her mark in the world of public relations.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Deirdre Breakenridge

MARCH 8, 2017

Through content you communicate, engage people and start conversations with them. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Sandra is also active in the communications industry and professional community.

Radio 170

Radio How To Community Storytelling 170

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio listening provides a hyper-local experience, allowing PR professionals to effectively target their messaging, relay brand messages or communicate other important information. For example, a television or radio advertisement can be amplified through social media platforms, driving further engagement and expanding the campaign’s reach.

Radio 75

Radio Television Media Local 75

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Conclusion: Expectation Setting and Communication About PR Measurement and Sales.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Guest Post by Dawn Buzynski.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. – Jennifer Donovan , Founder and CEO, Nova Communications SF. You Need a Tribe.

Insurance 110

Insurance Insurance Banking Groups 110

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR? AI will help save face.

Analytics 65

Analytics Data Pinterest System 65

Shift Communications

JUNE 5, 2015

The entire evening was filled with students and professionals in the media, advertising and public relations industry. Prior to SHIFT, I started my career as an intern for a nonprofit organization in Texas, and seized any opportunity available. Stephanie Chan. Account Executive.

Nonprofit 60

Nonprofit Interviews Journalism Local 60

Waxing UnLyrical

JUNE 4, 2019

Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. SuiteBreak.com (@SuiteBreak) August 16, 2018. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Joining me on this week’s episode is Sandy Young , the vice president of J.

Ethics 51

Ethics Interviews Advertising Advertising 51

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.]

Google 101

Google Nonprofit Engineering SEO 101