ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Facebook 105

Facebook Social Media Media Google 105

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. After the phone, email is likely the method you use most to communicate with others. Social Media' But enough about the numbers. Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

JUNE 2, 2016

What content drives the most engagement on social media? Basic social media monitoring should be part of daily PR activities to make sure you’re not missing any angles that are relevant to target customers. Is there paid advertising? Is there a way you can distinguish yourself from the general category?

Conference 120

Conference Comparison Leadership Instagram 120

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. Agility PR Solutions saw business up “4.9%

Internal 147

Internal International Tools Software 147

Maxim Behar

JULY 10, 2023

Communications expert Maxim Behar. Maxim: I've read 10,000 posts on social media. such as the plate on Buzludzha and to make such comparisons. Of course, this is for marketing or advertising purposes, probably at the behest of a company or why not a political party, local elections are coming up.

Energy 52

Energy Communications Construction Agriculture 52

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

OCTOBER 28, 2015

Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well. Looking Ahead: What It Means for Marketing and PR. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Maxim Behar

JULY 10, 2023

Communications expert Maxim Behar. Maxim: I've read 10,000 posts on social media. such as the plate on Buzludzha and to make such comparisons. Of course, this is for marketing or advertising purposes, probably at the behest of a company or why not a political party, local elections are coming up.

Energy 40

Energy Communications Construction Agriculture 40

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Media coverage opportunities secured and completed. Website traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

MAY 8, 2018

2) Social media spending high and rising. of the marketing budget on social media and expect to see this grow to 17.6% This is slightly lower than the overall survey response, where marketers say they spend 12% of budget on social media and expect it to increase to 20.5% B2B marketers say they spend 9.3%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JANUARY 5, 2016

The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.

Banking 60

Banking Marketing Wireless Advertising 60

PR in High Definition

MAY 31, 2017

Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be used and re-used across the team. But recently I’ve seen organisations offering ‘search’ advertising equivalent as a measure superior to AVE.

Measurement 48

Measurement Financial Advertising Advertising 48

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Online advertising has changed.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

AUGUST 19, 2015

They provide a common language for comparison purposes. Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. begun to think strategically about what these stakeholders call “communication and promotion.” Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.).

Marketing 87

Marketing Communications Video Reputation 87

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn.

Case Study 118

Case Study Software Data Web 118

Flatiron Communications

AUGUST 30, 2015

AA) Deeper colors typically communicate strength/confidence. Also, given Twitter’s weak financial performance, going from baby blue to a more robust blue is subtle way to communicate strength and confidence. Maybe they looked at several treatments in a before and after comparison. I thought not.)

Twitter 28

Twitter Google Financial Comparison 28

Prohibition

JULY 22, 2022

People look to influencers as they value their opinion and trust their knowledge – meaning they are a great tool for brands to communicate key messages, showcase products or shout about a service. It’s fair to say micro influencers are just that more relatable and authentic in comparison to macro, mega and celebrity influencers.

Comparison 117

Comparison B2C Advertising Advertising 117

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

Insurance 99

Insurance Insurance Social Media Comparison 99

Mindful Marketing

NOVEMBER 6, 2022

In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. Most of us are all too familiar with fake news , clickbait , and other forms of deceptive communication that cross our paths dozens of times a day.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews. Funding: $25.1

Software 17

Software B2B Marketing Data 17

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Waxing UnLyrical

JULY 18, 2011

And every single media outlet was trumpeting “the special bond of US/UK relations.&#. Then I started to think how this phrase applies to our own world of digital and broader communications. How did you get into digital communications and when did you move to London/what brought you here? Communication is digital now.

Creativity 74

Creativity Local Comparison Groups 74

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 24, 2019

Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”. Advertising is a distant third. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Cision

JULY 25, 2016

While there is novelty to noting that Uber or Pokémon Go are driven by superusers, very little is written or discussed anymore about this phenomenon as it relates to social media or content. Which is odd, since this is a key aspect of how communication and marketing professionals should be viewing the dynamics of these networks.

Facebook 120

Facebook Instagram Measurement Twitter 120

Maxim Behar

MARCH 11, 2021

The discussion on the reopening of Seychelles and the resumption of tourism on the island will continue with our guest Maxim Behar, Honorary Consul General of Republic of Seychelles in Bulgaria, Founder and CEO of the communication agency M3 Communications Group, Inc. But is this the right way to advertise a destination?

Tourism 52

Tourism Government Hotels Travel 52

Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The Murdoch sons, who reportedly made the final decision to let O’Reilly go, might have made the decision under duress, given the number of advertisers who left the show, but we still give them credit for doing the right thing. And when will people learn to stay far away from any comparisons to Nazi Germany?

Airlines 136

Airlines Comparison Facebook Video 136

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. The quarterly data published by social media platforms tells the story.

Publicity 164

Publicity Ethics Data Community 164