ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Travel apps like Vamonde encourage users to “get out and do something,” according to Mathew. Want the latest trends on what drives travel decisions?

Trends 120

Trends Sports Travel Social Media 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. She now works with brands who pay $10,000 or more per Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

AUGUST 24, 2020

As folks move fluidly from back-to-school shopping to Halloween to Thanksgiving to Christmas/Chanukah/Kwanzaa to the New Year to Valentine’s Day to… it’s a mad dash for most industries including those in lifestyle, family brands, food and beverage, franchise and more as businesses compete for impressions and sales. Deals you can’t say no to.

Trends 52

Trends Retail Consumer Banking 52

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. Keep an eye on your prose.

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your brand can address their needs. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them.

Advertising 120

Advertising Advertising Consumer Travel 120

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Lemon8 is a social media platform designed specifically for Gen Z.

Social Media 52

Social Media Agency Media Mobile 52

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

Tourism 157

Tourism YouTube Radio Social Media 157

5W PR

DECEMBER 7, 2019

To connect with consumers in ways that resonate and drive sales, your brand needs a tightly defined messaging and a communications strategy that audiences identify with and builds buzz for your brand. Creative PR campaigns can make a brand truly stand out in the alcohol industry, broadening its appeal to a larger number of people.

Brand 78

Brand Branding Creativity Consumer 78

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer.

Strategy 158

Strategy Marketing Media Consumer 158

Cision

DECEMBER 6, 2015

Sign up for our email newsletter to stay on top of all the latest industry trends! Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience.

Google 120

Google Advertising Advertising Film 120

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more?

Tourism 52

Tourism Hotels Brand Branding 52

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

Automotive 245

Automotive Resources Strategy Consumer 245

Stephen Waddington

MARCH 20, 2019

Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. Paying to play Collaborations are the most lucrative form of brand partnership and typically involve multiple blog posts and social media posts. It’s also illegal under advertising standards in the UK.

Blogging 76

Blogging Fashion Survey Instagram 76

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Here are four macro trends that I’ve identified. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. Tell us about Kiip’s approach to mobile marketing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show. Update your outreach list: It’s a big investment to have a presence at CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

5W PR

AUGUST 30, 2019

Micro-influencer marketing is just reaching its hey-day, and is emerging as a tool as successful as— if not more successful than— celebrity campaigns and advertising. This could include food blogging, fashion photography, fitness tips or travel guides. The big trend of 2019, it seems, is the rise of micro-influencers.

Fashion 68

Fashion Social Media Travel Trends 68

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

Konnect Agency

JULY 23, 2020

Below are our top recommendations for maintaining an appropriate brand presence in 2020. Monitoring: Now more than ever things on digital are changing by the minute and it is extremely important to be as diligent as possible in monitoring the overall sentiment towards branded content on the platforms.

Social Media 52

Social Media Media Creativity Advertising 52

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: ” #2 Embrace Food Marketing Trends

Marketing 62

Marketing Retail Consumer Trends 62

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. The lowest pricing tier is $129/mo. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. The lowest pricing tier is $129/mo. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Pinterest has trends, too. Trends on Pinterest are a little different.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up? Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands?

Fashion 120

Fashion Apparel Pitching Consumer 120

Doctor Spin

JANUARY 5, 2024

Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. The demographic approach is especially useful for promoting brands, products, and services via paid media (one-way) channels. Which tool is the best? Well, it depends on the job.

How To 52

How To eBook Corporate Groups 52