Stephen Waddington

JUNE 13, 2019

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 115

Print Media Newspapers Local 115

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. I loved it and I particularly loved the stories about manufacturing.

Meeting 72

Meeting Automotive Engineering Journalism 72

Communications Conversations

NOVEMBER 29, 2022

In 2022, here’s how I’ve been using Twitter: To follow chatter around the sports teams I care about (Jayhawks, Gophers, Wolves, Vikes); to follow politics; to follow some local MSP stuff; and to laugh once in a while. I have yet to see a server that revolves around any sports. Not sure brands will work on Mastodon.

Sports 60

Sports Twitter Local Social Media 60

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. In the public sector, communicators have never been busier, as energy is directed to public education and information. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Karen Freberg

FEBRUARY 12, 2018

What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand. Personal brands do not get you into every door. Absolutely agree.

Social Media 47

Social Media Brand Branding Media 47

Deirdre Breakenridge

SEPTEMBER 6, 2016

This class is unlike others in PR, Marketing, and even Advertising classes. It’s a constant prep, and the level of engagement, currency in topics and trends, and expectations students and the community have of you is huge. This has been the primary reason why I decided to self-publish my own book on the roadmap to teach social media.

Social Media 150

Social Media Exercises Media Resources 150

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Internal International Social Media 78

Action PR

APRIL 17, 2020

The scientifically backed advice from the University of Bath, suggests that being in isolation without access to gyms and sports clubs should not mean people stop exercising. There are several fitness brands that offer LIVE-streamed workouts throughout the day to help people maintain their usual workout time schedule.

Exercises 52

Exercises How To Instagram Sports 52

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers.

Publicity 74

Publicity Employee Analysis Radio 74

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Bringing brands together is our speciality! It successfully engaged the local community in a range of activities for youngsters and adults living with a disability. We hope you enjoy our end-of-year recap!

Sports 52

Sports Film Local Exercises 52

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. By addressing each point this way, we described how this success could only be attributed to the campaign at hand (and not any other marketing efforts from the brand). Visuals need to be on brand. Get permission first.

Case Study 106

Case Study Study Video Writing 106

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. What role does social media play in crisis communication?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Cision

AUGUST 3, 2015

100 million people are communicating on a platform that you may know little about, and we need to triage this. What I want to do in this post is reintroduce you to Snapchat: demographics, how it works, and how brands are using it to communicate. Sponsored discovery branded content (“Discovery”).

Mobile 120

Mobile Advertising Advertising Facebook 120

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action. Rise of the social photobooth and video jukebox.

Mobile 101

Mobile Community System Social Media 101

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ). Not necessarily.

Interviews 61

Interviews Marketing Consumer Advertising 61

PR in High Definition

AUGUST 30, 2016

Like it or not, Snapchat is set to become one of the key social networks brands will need to invest in to connect with target audiences. The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities. So, how to get involved?

Video 54

Video Mobile Pinterest Advertising 54

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. advertising, content marketing, ecommerce, email, social media, website, etc.), Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. And finally, like most professional associations, we’re constantly battling for the time and attention of our members and the broader community of practice. And partly because, well, he’s a rock star!

Sports 74

Sports Corporate Financial Industry 74

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 30) “Marketing and branding strategy.”.

Employee 147

Employee Print Writing Survey 147

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. Part of our online strategy included advertising on Twitter.

Case Study 28

Case Study Study Twitter Advertising 28

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. This is the largest PR community in the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. Since Roc Nation expanded into European sport six years ago it has steadily been disrupting the way sports stars are seen and the impact they create.

Sports 60

Sports Government Agency Pitching 60

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. The answer, incredibly, could be found in the seatback of that Southwest flight.

Travel 89

Travel Airlines Hotels Marketing 89

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Brands taking a socially conscious stand.

Social Media 89

Social Media Trends Media Instagram 89

Journalistics

MARCH 18, 2016

Nikki Harmon, Global Social Media Manager for Hot Wheels in Mattel’s Digital Initiatives Group ( @nikkih ) – Nikki previously worked in social media and public relations roles for 360i and Spaulding Communications. 9. “Have fun with crisis communications planning. Global, Local and Hyper-Local.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Nikki Harmon, Global Social Media Manager for Hot Wheels in Mattel’s Digital Initiatives Group ( @nikkih ) – Nikki previously worked in social media and public relations roles for 360i and Spaulding Communications. 9. “Have fun with crisis communications planning. Global, Local and Hyper-Local.

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

MAY 31, 2015

“I don’t really draw the (full disclosure) line as it is a bit like sport. “I share to be part of a community. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles.

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 109

Local Crisis Management Internal International 109

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115