Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 83

Brand Branding Marketing Ethics 83

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Suggest a topic to discuss. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. The modern PR landscape has added a fourth: shared.

Media 103

Media Print Advertising Advertising 103

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 91

Consumer Social Media Education Advertising 91

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 4) What is “brand agility?”.

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing is focused on promoting a product or service in order to sell it. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Content Marketing Mastering Social Media' PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

APRIL 20, 2015

We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. 1) Advertisers looking to invest in PR. It predicted marketing and PR would converge over the next five years. The survey was conducted for the ANA by USC Annenberg.

B2B 87

B2B Media Survey Advertising 87

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 82

B2B Social Media Company Marketing 82

Communications Conversations

APRIL 17, 2015

” I realize I’m not contributing to the content marketing vortex. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Not so great for brands who like to actually see something they’ve worked hard to create for more than 30 seconds.

Brand 60

Brand Branding Product Launch Video 60

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares.

Banking 60

Banking Marketing Wireless Advertising 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Branded Organic Search: Someone doing a Google search for your brand’s name and then clicking on your site in Google’s search results.

Measurement 69

Measurement Analytics Google Advertising 69

Communications Conversations

MARCH 1, 2016

Sharing third-party articles is great–but at the end of day, it’s actually building awareness and credibility for the media outlet–not our brand. Another big problem–third-party stories are usually not “ownable” for your brand. Why can’t you build trust in your brand on your own?

Brand 60

Brand Branding Strategy Media 60

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. However, some sites may be open to guest posts even if they don’t advertise.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. “you and brand X”). “you and brand X”). Tell me you love me (or tell me I love you).

Writing 144

Writing Study Viral Consumer 144

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62