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Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block Federal Trade Commission (FTC) Interactive Advertising Bureau TechnologyAccording to Econsultancy, there are today more than 144 million active ad block users around the globe.

Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The free content consumers enjoy is paid for by advertising. The Web is not free, it never was. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.”

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. A Big Idea delivered in some agency conference room likely spawned these campaigns.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.

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PR agency seeks talent through ‘missing’ posters

PR Daily

One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment.

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How Digital PR Pros Can Cope with Recent Google Search Updates


The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. Actionable tip: PR agencies can wage a battle against fake news by digging deep into the sources.

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Pull Your Retargeting Campaign Out of the Drain

Shift Communications

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. Whether you’re an advertising newbie or seasoned pro, retargeting campaigns are a relatively easy way to get your brand back in front of prospective customers.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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How to Social in 2019: Experts Share their Views

Flack's Revenge

I also share my views (not necessarily the agency’s ) and pose additional questions. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook?

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Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. Now a group of companies—comprising ad tech firms, ad agencies and publishers—is trying to clean things up. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain. In win for advertisers, FBI takes down fake online ad ring.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. Looking for a PR agency with a long view?

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance


In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. We had a whole host of technology providers who came along and solved problems in audience identity resolution. It’s a much more efficient advertising ecosystem for both advertisers and consumers. Advertising Marketing

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance


In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. We had a whole host of technology providers who came along and solved problems in audience identity resolution. It’s a much more efficient advertising ecosystem for both advertisers and consumers. Advertising Marketing

4 Ways to “Automate” Good Design with Canva

Shift Communications

You can also search the web for free images – some photographers and artists make their work free to use. The post 4 Ways to “Automate” Good Design with Canva appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You’ve probably realized by now that at SHIFT, we like to work smarter, not harder. That’s why we try to automate our work when possible.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry.

How DOES Mobile Change The Brandscape?

Shift Communications

In the internet of a decade ago, users experienced brands primarily through web browsers. Marketers and advertisers pay attention to this. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.

Share your data for a better PR program

Shift Communications

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Vice President, Marketing Technology.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Vice President, Marketing Technology. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy

Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. Marketing martech Off Script Technology

Marketing After Facebook for Brands [VIDEO]

Shift Communications

My name is Christopher Penn, vice president of marketing technology here at SHIFT Communications and today we’re talking about marketing life after Facebook. Facebook isn’t even the web. Vice President, Marketing Technology. cta] The post Marketing After Facebook for Brands [VIDEO] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Facebook Marketing Public Relations Strategy

How PR Tech Will Transform the PESO Model (& Your Life)


originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. A quick glance at any marketing technology landscape will confirm an abundance of technology and choices (just check out the Chief MarTech supergraphic !). So, what is the biggest untapped opportunity to drive change in marketing through technology? Its technology-enabled workflow, certainty and measurement.

2016: The Year of the (Marketing) Monkey

Shift Communications

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Based on the conversations we’re having with existing clients and prospects, agencies will be required to embody all of these attributes and more. There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. The mobile web is not coming , it’s here.

How to Create a Media Kit


An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

Will Meerkat be the next Twitter–or the next Ello–for marketers?

Communications Conversations

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. Yep–it’s that time when agency folks and digital geeks from across the country gather in northern Texas for one week to talk all things digital and interactive. YouTube continues to be an “A platform” with marketers and advertisers. Sure, it CLAIMED to solve a problem (no more brand advertising!).

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Yet Indian-language content on the web is limited.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Advertising Week.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0,

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42+ Artificial Intelligence Tools for Marketers

PR 20/20

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology.

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State of Social Media 2Q 2015: Twitter Users Plateau

Shift Communications

Look in your web analytics at Twitter’s traffic over a multi-year period. Here’s an example: In this particular instance, while Twitter’s overall membership may not have increased, Twitter’s ability to drive traffic to a desired web destination has improved substantially in very recent times. First, expect advertising revenue and options to continue improving. Vice President, Marketing Technology.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. 3) Earned media improves advertising effectiveness.

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PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary….

Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Now, we can measure web traffic acquisition and behavior with accuracy.

PR Pro Showcase: Dorothy Crenshaw, New York City

Rock the Status Quo

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. For example, years ago, I had a disagreement with the owner of a large agency where I once worked.

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Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work.

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State of Social Q4 2017: Snapchat Snaps Back

Shift Communications

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. They only recently released retargeting tools such as the Snap Pixel for advertisers to take advantage of; custom audiences are still limited to web audiences (versus uploading lists). Vice President, Marketing Technology.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Build a Better Agency Podcast.