Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

Web 2.0 It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. 1) Web 2.0 The “Twilight of web 2.0” 2) Web 2.0 3) Web 2.0 Web 2.0

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The Web is not free, it never was. Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block FTC Interactive Advertising Bureau Technology

Agency Culture: Interview a Coworker


I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Agency Life 5wpr agency interview seo

Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block Federal Trade Commission (FTC) Interactive Advertising Bureau TechnologyAccording to Econsultancy, there are today more than 144 million active ad block users around the globe.

Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.

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PR agency seeks talent through ‘missing’ posters

PR Daily

One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. Other agencies in the same boat.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

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11 social media principles to guide PR agencies

PR Daily

Many PR and marketing agencies are still using social media ineffectively—for their clients and for themselves. Clients need it and agencies say they can master it, but neither group knows why they are using it or how it plugs into the business side.

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Could your PR agency function as a virtual team?

PR Daily

When I worked for an agency here in Chicago , there was one thing that drove me absolutely insane: They clocked you in every morning. Then, I had a hair appointment on Friday afternoon; on my walk there, I spoke with our Web developer and got through six action items.

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Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. Agency Life

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6 factors to consider before hiring a PR agency

PR Daily

Prepare yourself before you start working with a PR professional or agency. Have agencies or professionals sign a non-disclosure agreement , if that makes you feel better, but don’t hide your goals. Technology has completely changed the way PR pros do their jobs.

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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

In the fast-paced climate of a PR agency, to-do lists are essential. This virtual whiteboard allows users to drop images, add notes, and pull assets directly from the web while collaborating with team members from anywhere.

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

It reminded me of the awesome power of crowdsourcing and the social web. Agency news Marketing PR Tech Public Relations Tech PR Technology dashboard metrics PRA client asked recently for our recommendations in PR dashboards.

What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As I wrote in my first book, The Marketing Agency Blueprint , “We are on the cusp of a truly transformational period in the marketing services industry.

How Digital PR Pros Can Cope with Recent Google Search Updates


The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. Actionable tip: PR agencies can wage a battle against fake news by digging deep into the sources.

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. A Big Idea delivered in some agency conference room likely spawned these campaigns. They huddle around a conference room table. The lights go dark.

How to Social in 2019: Experts Share their Views

Flack's Revenge

I also share my views (not necessarily the agency’s ) and pose additional questions. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year).

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Vice President, Technology Business Development East Coast.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. PR earned media PR tech PR tech briefing PR vendors tech Technology

The Future of Marketing with Gini Dietrich

Shift Communications

Gini is a PR and Digital Marketing maven, agency CEO, blogger, author, speaker and educator. Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web. Marketers will always find a way to “use and abuse” new technologies and channels.

How to Research Industry Trends Hassle-Free

Shift Communications

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. cta] The post How to Research Industry Trends Hassle-Free appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)


Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors.

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video.

NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany.

How DOES Mobile Change The Brandscape?

Shift Communications

In the internet of a decade ago, users experienced brands primarily through web browsers. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Vice President, Marketing Technology. Analytics Marketing Marketing Technology Metrics Strategy

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. PR Agility PR Solutions PR tech PR tools product review Technology

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{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

Most predictive analytics software and systems are based on open-source libraries and technologies. A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Vice President, Marketing Technology.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. billion, the expandability of the social web is only limited by imagination.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology.

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Vice President, Marketing Technology. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy

Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

Sword and the Script

I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap.

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Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. At the end of the day, technology shouldn’t be driving decisions. Marketing martech Off Script Technology

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Vice President, Marketing Technology.

Be more incredible

PR in High Definition

Being agency side, I can identify with Elastigirl. It not just demands new skill sets, new technologies and dynamic plans, but there are new markets, new players, and endless disruption to understand and conquer. Read Web Curios by Imperica.

How to Create a Media Kit


An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

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