Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

Web 2.0 It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. 1) Web 2.0 The “Twilight of web 2.0” 2) Web 2.0 3) Web 2.0 Web 2.0 Perhaps we are watching as Web 2.0 The post Twilight of Web 2.0:

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Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block Federal Trade Commission (FTC) Interactive Advertising Bureau TechnologyAccording to Econsultancy, there are today more than 144 million active ad block users around the globe.

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Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology. Public relations isn’t a technology. Owned media properties grow as PR creates inbound web traffic.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. He has been with the agency since 1997 when he worked on the Government of Switzerland’s account on issues relating to Swiss Banks and the Holocaust.

Agency Culture: Interview a Coworker


I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Being an IST major at Penn State landed me my first job as an application developer, where I exclusively focused on front-end web development. Agency Life 5wpr agency interview seoTell Us about Yourself.

How I Started One of the Top B2B Agencies

B2B PR Sense

Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. However, due to the changing scene of the tech industry, our focus widened to also include financial services, professional services, marketing technology, and manufacturing. This is a global network of elite boutique agencies, with 37 members that span 13 countries.

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PR agency seeks talent through ‘missing’ posters

PR Daily

One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms.

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11 social media principles to guide PR agencies

PR Daily

Many PR and marketing agencies are still using social media ineffectively—for their clients and for themselves. Clients need it and agencies say they can master it, but neither group knows why they are using it or how it plugs into the business side. Here are 11 things agencies should accentuate when it comes to social media services: 1. Agencies continue to overlook the No. Agencies need to execute the best practices they preach.

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Could your PR agency function as a virtual team?

PR Daily

When I worked for an agency here in Chicago , there was one thing that drove me absolutely insane: They clocked you in every morning. Then, I had a hair appointment on Friday afternoon; on my walk there, I spoke with our Web developer and got through six action items. If I were in the typical agency world, I would have had to take a half-day off to do all that—or in reality, I would have scheduled my hair appointment for a Saturday and I would have taken SoulCycle at 5 a.m.

Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. It’s especially gratifying when a client comes back looking for more design work when they could have gone to a creative agency. Talk about what it’s like to work with so many teams across the Agency.

6 factors to consider before hiring a PR agency

PR Daily

Prepare yourself before you start working with a PR professional or agency. Have agencies or professionals sign a non-disclosure agreement , if that makes you feel better, but don’t hide your goals. Technology has completely changed the way PR pros do their jobs. Using the Web—and social media, in particular—means you’re going to build your brand and gain awareness much more quickly than in the past. Make sure your PR firm has experience with crises on the Web.

Breaking Down PR’s Fourth Wall with ABM

Flack's Revenge

Now, where is the ka-ching on our web traffic and orders?)” It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are). Campaign Analysis Marketing Tech Tech PR Technology ABM B2B PR public relations sales

A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

In the fast-paced climate of a PR agency, to-do lists are essential. This virtual whiteboard allows users to drop images, add notes, and pull assets directly from the web while collaborating with team members from anywhere. communications Crenshaw Communications PR Fish Bowl social media technology time managementPublic relations pros and others are always looking for ways to stay connected now that in-person interaction is paused.

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

It reminded me of the awesome power of crowdsourcing and the social web. Agency news Marketing PR Tech Public Relations Tech PR Technology dashboard metrics PRA client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill.

What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The industry will be redefined by marketing agencies that are more nimble, tech savvy, open, and collaborative. Agency-Side Factors.

How Digital PR Pros Can Cope with Recent Google Search Updates


The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. Actionable tip: PR agencies can wage a battle against fake news by digging deep into the sources.

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. A Big Idea delivered in some agency conference room likely spawned these campaigns. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Campaign Analysis Public Relations Social Media Tech PR Technology brand advertising PR publicity

How to Social in 2019: Experts Share their Views

Flack's Revenge

I also share my views (not necessarily the agency’s ) and pose additional questions. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Influencer marketing Interviews Marketing PR Tech Public Relations Social Media Tech Technology Uncategorized Facebook journalism marketing media PR social media marketingLast month I interviewed top PR and social media experts about the challenges facing online marketing.

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Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

The Big Apples are the gold standard for PR practitioners in the New York metro area and celebrate the best work of PR agencies, companies, governmental bodies, and not-for-profit organizations during the prior year. Crenshaw Communications Wins 2020 PRSA-NY Big Apple.

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. c) PR Tech Reviews based on my review of the technology (1-2 per year).

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Vice President, Technology Business Development East Coast.

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The Future of Marketing with Gini Dietrich

Shift Communications

Gini is a PR and Digital Marketing maven, agency CEO, blogger, author, speaker and educator. Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web. Wearable technology, and the ground that it breaks from an individualized marketing vs. marketing to the masses perspective, will help pave the way. Marketers will always find a way to “use and abuse” new technologies and channels.

PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology. Every PR agency needs a versatile solution for meetings.

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How to Research Industry Trends Hassle-Free

Shift Communications

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. cta] The post How to Research Industry Trends Hassle-Free appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Blogging Content Marketing Data Data-Driven PR Earned Media Inbound PR Marketing Technology Media Pitching Public Relations Research SEO Social Media

Everything You Need to Know About the TPP (But Were Too Scared to Ask)


Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors. Blog PR Agency Advice Thought Brand Story Content Marketing Strategy Storytelling Techniques

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

How DOES Mobile Change The Brandscape?

Shift Communications

In the internet of a decade ago, users experienced brands primarily through web browsers. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Agile Marketing Analytics Blogging Brand Content Marketing Creative Data Data-Driven PR Email marketing Events Facebook Future of Marketing Learning Marketing Marketing Technology Media Mobile Public Relations Social Media Strategy Technology Twitter brandscape mobile

NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. We needed to find the right agency to partner with us for the next stage of our business,” said Jesica Church, NGINX Director of Brand and MarCom. NGINX, Inc.,

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Vice President, Marketing Technology. The post Google Analytics 101 for Hospitals and Healthcare appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Marketing Technology Metrics Strategy

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. PR Agility PR Solutions PR tech PR tools product review Technology

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{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

Most predictive analytics software and systems are based on open-source libraries and technologies. A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Vice President, Marketing Technology. cta] The post {PR}edict: Predictive Analytics and the Future of PR, Part 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Pink Panties Heralded India’s Social Media Movement January 4th, 2011 Tweet Move over, adult entertainment It might border on redundant to mention that the social web has surpassed pornography as the most popular activity on the Internet. billion, the expandability of the social web is only limited by imagination.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology.

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Vice President, Marketing Technology. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy

Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. At the end of the day, technology shouldn’t be driving decisions.

Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

Sword and the Script

I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap. In other examples, I saw web and social posts from employees of a client I hadn’t seen before. Marketing martech PR tools product review Technology

PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive


In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage.