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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting. Is ATV CTV?

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Advertising Week NY, September 23-26, New York. Web Summit, November 4-7, Lisbon, Portugal.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

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Digital Skills not Keeping up with Demand

The Proactive Report

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Social advertising is a skill PR and marketing pros need to master. Upskilling is a major concern for both workers and employers.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. When was “secret sauce” first used to describe information technology? Or proprietary tech.

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Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. According to Econsultancy, there are today more than 144 million active ad block users around the globe. It is a fast growing trend – ad blocking grew globally by 41% last year.

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