Konnect Agency

APRIL 20, 2023

Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. This can enhance brand reputation, build consumer trust, and foster long-term brand-consumer relationships.

Trends 52

Trends Marketing Ethics Consumer 52

5W PR

JULY 19, 2023

By standing out and presenting a strong brand identity, brands can capture the attention of their target audiences. Leverage customer data and insights to create tailored recommendations, personalized emails, and targeted advertisements for snacks. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 79

Publicity Meeting Policies Employee 79

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified.

Radio 59

Radio Ethics How To Writing 59

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Participate in Industry Events: Attend and participate in industry events, conferences, and trade shows where your target audience is likely to be present. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

OCTOBER 30, 2014

I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. This year, we saw in-house teams get downsized and agency budgets get reduced. Clear and present AI “A renewed focus on and commitment to internal communications. There are some caveats to note. Third, thank you to all who participated.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Prohibition

MARCH 16, 2021

As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers? Marketing needs to become sharper, more strategic and more accountable, and brands should demand this from their agencies. What does this mean for brands?

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 27, 2019

As I’m wont to do on the occasional Saturday, below is a roundup of three ideas, wrapped in insight and present them here for your perusal (you can click the graphics for higher resolution). 59% said manual research; 18% said through a list they built; 15% said through PR agencies, and 8% said through a platform or commercial database.

Survey 93

Survey Journalism Study Pitching 93

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Prohibition

MARCH 16, 2021

As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers? Marketing needs to become sharper, more strategic and more accountable, and brands should demand this from their agencies. What does this mean for brands?

Trends 62

Trends Social Media Consumer Video 62

Sword and the Script

OCTOBER 17, 2017

love awards and accolades” which are an “elaborate scheme to sell advertising”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. Each state or jurisdiction has its own set of ethical rules that apply to lawyers’ marketing efforts. a) Integrity of the Profession.

Marketing 69

Marketing Ethics Interviews Meeting 69

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And when it was his 90th anniversary I called him to congratulate him and I said, "In 2-3 months I'll be coming to Shumen tell me what to bring you for a present." Maxim: I decided to do advertising. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MARCH 16, 2016

And, they were two claims that continue to make it very, very difficult for agencies and consultants to have realistic discussions about what influencer marketing is and how it can help your brand. Pretty ethical. No one wants to talk about how this is merely an advertising play now. The claims? Maybe–maybe not.

Marketing 60

Marketing Hotels Advertising Advertising 60

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

MAY 14, 2019

I’ve seen (and use) other tools that will calculate this for you on a per-link basis, so the aggregate presented by Onclusive saves some leg work. From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage.

Case Study 118

Case Study Software Data Web 118

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Agency. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 6, 2015

For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. Working with the Advertising Machines . That’s my takeaway from an agency view piece for AdAge called How to Not Lose Your Marketing Job to a Machine. If we can create a machine with consciousness, then surely that will change the world.

Marketing 60

Marketing Creativity B2B Ethics 60

Maxim Behar

MAY 31, 2021

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. I didn’t go to a dinner nor I drank wine, I sat down and did the presentation.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. Respondent error can also be caused by questions that make serious demands on memory.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Mark My Words

JANUARY 14, 2021

Because as we all know, ‘darkness cannot drive out darkness, only light can do that…” On December 18, Meghan settled a privacy claim against a photo agency without winning a penny. Los Angeles agency Splash claimed ‘nothing unlawful happened’ because it is legal to take photographs in public parks in Canada.

Privacy 60

Privacy Healthcare Instagram Banking 60

Where the Fishermen Ain't

OCTOBER 25, 2013

Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. I will be detailing them during my talk on Sunday.

Publicity 39

Publicity Wikipedia System Community 39

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.

Blogging 73

Blogging Twitter Facebook Measurement 73