Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. About the Author: Sean Begg Flint is the founder of Position Digital , a digital marketing agency for ambitious ecommerce, B2B, tech and purpose-led brands.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016. You be the judge.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. She is a Communication Major, with an Advertising & Public Relations and Digital Media Double Specialization and a Computer Science Minor.

Publicity 150

Publicity Conference Film Advertising 150

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

Landis PR

NOVEMBER 29, 2021

This blog originally appeared on HMA Public Relations ‘ website. Reinforcing that marketing strategy was the fact that law firms could not advertise until 1977, when the U.S. State Bar of Arizona , striking down prohibitions against advertising by attorneys. Photo courtesy of Unsplash. By Scott Hanson, HMA Public Relations.

Advertising 52

Advertising Advertising Leadership Reputation 52

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Their tenacity is just remarkable.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

JULY 11, 2023

Support in Promotional Efforts Franchisees in beauty and hair salon franchises benefit from collective marketing and advertising efforts conducted by the franchisor. It also includes social media promotions or local advertising initiatives. This includes brand-wide campaigns and digital marketing strategies.

Communications 60

Communications Training Advertising Advertising 60

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics You Should Know]. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

5W PR

AUGUST 13, 2021

With consumers becoming less trusting of advertising and corporations, they have switched to trusting individual people a lot more, which often also means trusting the person behind the business. The post Becoming the Face of a Business appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Case Study 88

Case Study Social Media Instagram Consumer 88

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. video pr services, video pr agency.

Video 62

Video Strategy SEO Engineering 62

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Analytics was still at the early stage.

Banking 199

Banking Marketing Measurement Leadership 199

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. However, given current restrictions on promoting and advertising CBD products, it may take time before the PR profession works on large-scale CBD campaigns.

Survey 86

Survey Measurement Employee Retail 86

5W PR

APRIL 14, 2021

Currently, this is the case for the most digitally connected generation that has ever existed, the members of Gen Z, who are struggling to find brands and corporations that connect with the generation’s values and beliefs. The post Connecting To Younger Audiences appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Groups 88

Groups Financial Social Media Education 88

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. >>> Can your agency bring big ideas and execute?

Survey 98

Survey Industry Leadership Study 98

Shift Communications

FEBRUARY 14, 2022

Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns. In 2021, we began to see brands step away from the status quo.

Trends 78

Trends Marketing Consumer Community 78

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior.

Trends 108

Trends Airlines Social Media Crisis 108

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Give our services a try.

Internal 147

Internal International Tools Software 147

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. That’s a good idea on the surface, but the problem is, the blog posts published are more about the brand and its technology than the customers. Can your agency bring big ideas and execute? Talk to Us!

Brand 71

Brand Branding B2B Exercises 71

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 16% on marketing analytics. 66% said newspapers. Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Shift Communications

FEBRUARY 9, 2015

For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. This perspective is confirmed by 10% growth in LinkedIn’s corporate customers portfolio. Pay careful attention to their blog for announcements about the Bizo relaunch! Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60