Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. The first and most common use of advertising is to capture attention. The second use of advertising is a method called retargeting.

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants.

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Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Properly and completely deployed, these two products can measure the impact of digital advertising.

Clutch Names Tribe Builder a Top Advertising and Marketing Agency!

Tribe Builder Media

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We have 3 reviews so far and a top spot among public relations agencies ! We are also featured on The Manifest’s company list blog , a sister platform of Clutch that provides business news and how-to guides for businesses.

Clutch Names Tribe Builder a Top Advertising and Marketing Agency!

Tribe Builder Media

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! We have 3 reviews so far and a top spot among public relations agencies ! We are also featured on The Manifest’s company list blog , a sister platform of Clutch that provides business news and how-to guides for businesses.

The Intersection of PR and Advertising

5W PR

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences. Advertising is defined as a paid media presence. The biggest benefit in advertising is near total control.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good! The Grammarly Blog.

FTC Releases Advertising Disclosures Guidance for Online Influencers

wiredPRworks

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. So are terms like “advertisement,” “ad,” and “sponsored.”.

How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns.

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. The shift from agencies to in-house staff is a long-term investment that involves more financial risk than relying on a contracted partner.

7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone. However, make sure to pick an agency with a good reputation. That doesn’t mean you have to go with the biggest agency out there; even boutique companies can have a solid reputation.

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Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! .

Tribe Builder Media Named 2019 Consumer PR Agency of the Year

Tribe Builder Media

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! .

How to Build An Audience for Your New Blog

Shift Communications

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. Your readers are already on your website to read the blog.

Why agency leaders must use Twitter

PR Daily

They want to work with agencies that are featured in those places.”. Now, our mantra is that we never suggest anything to a client we haven’t tried ourselves: Blogging, email marketing, lead generation, content creation, paid media, or social media. Why wouldn’t you want your agency to test things out before spending your money? Working with an agency that is constantly testing new tools seems like a really good idea. Agency leaders must absolutely use Twitter.

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Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. You may even find me guest blogging on other marketing blogs around the web.

Dawn of the Intelligently Automated Agency

PR 20/20

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. advertising, content marketing, ecommerce, email, social media, website, etc.),

PR agency seeks talent through ‘missing’ posters

PR Daily

Mallory Blair, chief executive and co-founder of Small Girls PR, says the hardest thing about starting her own agency has been hiring. Other agencies in the same boat. Small Girls is not the only agency that is recruiting in a challenging environment. For agencies, it's an especially challenging time because many candidates are holding out for great in-house gigs and not jumping to the next agency job for the salary bump,” he says.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

I’d rather have blog subscribers.”. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can email them your blog to promote engagement. Bottom line: email newsletter or blog subscriber?

How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client and agency team.

Beginner’s Guide to Blogging 7/10: The Picture

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner''s Guide to Blogging Series: Part 1: Blog Core Values. Blogging Content Marketing

8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. You want to hire an agency that will grow with you into the future, but that’s becoming increasingly difficult. According to the Bedford Group , the average client-agency relationship tenure in 1984 was 7.2 Agency size.

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. s Zac Johnson wrote : With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

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7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. This is one of those blog posts I banged out in a moment of inspiration. Even if you pay for advertising space or promotion, business communications today is a loop.

How to recalibrate traditional mindsets for digital agency work

PR Daily

Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client and agency team. Traditional vs. digital advertising responsibilities. Client and agency as partners.

PR Automation: A bad idea … or would that work for PR agencies?

The Hoffman Agency

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. Not long after that I started this blog and began writing. The word “blog” and “blogging” really doesn’t do justice to the process.

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. The FTC states : The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. The FTC hints that Agencies may be the first ones in the crosshairs when it comes to social media promotions.

6 Ways to Get More from your PR Agency

Sword and the Script

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. The things I’ve picked up from my agency days have served me well on the corporate side of PR (never forget where you grew up). Treat your PR Agency as an extension of your team. by Frank Strong.

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9 Need-to-Know Rebranding Tips

ReimaginePR

Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Online advertisements. Blog PR Agency Advice Advertising award winning PR Brand Story brand storytelling Humour in storytelling PR Advice rebranding rebranding tips Reimagine PR social mediaRebranding isn’t for the faint at heart.

10 ways to boost blog shares and comments

PR Daily

During a recent marketing conference, I had some great conversations about the state of blogging. work to some degree, as do other types of advertising, but what are we to do? Following is a list of 10 types of blog posts that still spark engagement: 1. The manifesto post : A few years ago, Chris Brogan blogged about three words he was going to use as his manifesto for that year-kind of like a New Year's resolution.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

How could a little “like” trigger such a harsh response from the agency? While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement.

11 lies that PR and marketing agencies put forth

PR Daily

Google has dealt with this claim in no uncertain terms: Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google or advertise a “priority submit” to Google. Don’t sign any agreement that would give ownership to the SEO agency you work with. Media Moguls PR blog. Selling to a skeptical buyer is hard, but selling to a skeptical buyer who has been burned by deceptive marketing and PR companies is even harder.

Today’s Most Important PR Skills – and Needed New Expertise

Glean.info Blog

The lines between PR, marketing and advertising have been blurring. PR people often amplify earned media wins and owned media posts with social media and search engine advertising. Native advertising, designed to mimic editorial content in appearance and tone, has become widespread.