ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. And in B2B marketing it already does.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Training 120

Prohibition

MAY 22, 2023

Here we’ll walk you through each type of creative that is available, so you can consider what might work best for your objectives from your social media advertising campaigns. Across each platform there are multiple different types of ad creative that you can use to advertise your product or services.

Creativity 62

Creativity Social Media Advertising Advertising 62

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. He told me, Max we have an American company coming to Bulgaria and they need a PR agency.

B2B 52

B2B Communications Media Newspapers 52

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew launched the AMI blog in 2012 as a resource to agency leaders. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creative PR helps B2B brands be accessible. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

DECEMBER 17, 2019

These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. While there have been 44 published Off Script interviews in total, nine were completed in 2019. 4) Social media advertising as surround sound. “By Read more: Paid Social Media as Surround Sound in B2B Marketing; Off Script No.

Marketing 80

Marketing Storytelling Interviews B2B 80

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. What Will It Take for Advertisers to Back Away From Facebook? Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

Prohibition

APRIL 14, 2023

We’ve rounded up the latest changes below, stay tuned for the latest on TikTok’s misinformation battle… Instagram introduce search ads Instagram is introducing advertising options in the search results tab in addition to algorithm-generated recommended content. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Twitter B2C 62

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 111

Sports Advertising Advertising Survey 111

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. 2) B2B prioritizing budgets for earned media.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Which organizations, blogs, anything communications/PR, do you recommend subscribing?”

Resources 117

Resources Publicity Reddit Interviews 117

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Planning a holiday soiree, check! What remains?

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. The third category is the company that relies on a sound mix of PR and advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Nothing frustrates journalists more than being offered an interview or an exclusive, only to learn the top exec or founder isn’t available for questions. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. Author: Jim Bianchi. The post Earned Media: Is it worth all the trouble?

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

JUNE 29, 2023

These options allow your company to conduct meetings or media interviews in a private and distraction free location. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Sword and the Script

JANUARY 13, 2018

In this one, Hal Conick interviews Jeremy Epstein for a piece titled: What Marketers Need to Know About Blockchain. Other readers liked these related posts: How to Get the B2B Marketing Persona Right [UML]. 2) Blockchain ends the digital advertising duopoly. ad dollars because, for agencies, these platforms scale easily.

Marketing 61

Marketing Advertising Advertising Corporate 61

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 3 Recommendations for B2B Marketing Budgets.

Marketing 65

Marketing Survey Study B2B 65

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. CaliberMind is a Customer Data Platform for B2B that unifies customer data from marketing, sales and service channels to drive sales.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective. Talk to Us !

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

AUGUST 11, 2018

At least in the B2B space, sales and marketing have never been more aligned. If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having. The lack of access marketing has to customers is one of the biggest drawbacks in the B2B account management model. and execute them?

Marketing 71

Marketing B2B Pitching Advertising 71

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. Buyers relied heavily on salespeople for education.

Marketing 62

Marketing B2B Print Technology 62