Agility PR Solutions

MARCH 4, 2019

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts.

B2B 126

B2B Marketing Creativity Advertising 126

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 189

B2B Marketing Company SEO 189

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Social Media 71

Social Media Advertising Advertising Media 71

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Product/category experience – It helps if the PR agency has experience doing PR for products that compete with yours. Range of services – Is the agency full service or specialized?

Agency 78

Agency Automotive Mobile Media 78

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. The outside agency brings a distinct perspective. More effective.

Agency 86

Agency Pitching B2B Internal 86

Agility PR Solutions

OCTOBER 29, 2018

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

B2B 60

B2B Agency Brand Branding 60

ImPRessions - Crenshaw Communications

MAY 10, 2023

As a B2B tech PR firm , the promise of AI makes sense. As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Our agency founder, Dorothy Crenshaw, explains that the latest iteration is smarter and promises much more.

Publicity 413

Publicity Communications B2B Tools 413

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Spec out your slice of the Facebook B2B audience and target it directly. a) Reaching B2B decision makers on Facebook with detailed targeting. Let’s get started!

B2B 36

B2B Advertising Advertising Facebook 36

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Storytelling Facebook 120

Prohibition

FEBRUARY 11, 2021

Comments by Chris Norton, Managing Director of leading insight lead communications agency, Prohibition. We’re willing to hedge our bets and say that your B2B marketing strategy didn’t exactly take off as you’d hoped last year…. How has COVID-19 changed B2B marketing? How should I plan my 2021 B2B marketing strategy?

B2B 62

B2B Strategy Marketing How To 62

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? The platform isn’t saturated with advertising, but many B2C companies are already active. It depends. Embrace emotional targeting. Teach us (quickly).

B2B 111

B2B Brand Branding B2C 111

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. During his session, Haeri honed in on the importance of creativity in B2B marketing, citing actor and ad expert Ryan Reynolds’ creative approach to targeted ad campaigns. In fact, it shouldn’t be. Take legal writing, for example.

B2B 61

B2B Content Marketing Creativity Measurement 61

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! They are a B2B ratings and reviews site based in the heart of Washington DC.

Agency 40

Agency Advertising Advertising Marketing 40

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! They are a B2B ratings and reviews site based in the heart of Washington DC.

Agency 40

Agency Advertising Advertising Marketing 40

Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second. social, social network, icon.

LinkedIn 62

LinkedIn Advertising Advertising Social Media 62

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Advertising Advertising Creativity 120

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Publicity Strategy 109

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech. Check out our list of top advertising and retail podcasts too! On the Media. Happy listening! .

Social Media 346

Social Media Sports Communications Media 346

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Crisis Communications Public Affairs 52

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Importantly, B2B clients rarely rely on advertisements and traditional marketing schemes to make their decisions.

Social Media 76

Social Media LinkedIn B2B Media 76

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. What did I learn then, and how similar is my current experience to it?

Pitching 380

Pitching Agency Conference Media 380

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 75

Agency Media Relations Pitching Media 75

Prohibition

FEBRUARY 16, 2021

LinkedIn is known amongst B2B professionals as a sleeping giant. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. LinkedIn stories don’t seem to be hugely popular with organisations just yet, but there is a whole host of potential for forward thinking B2B brands. HG Insights.

LinkedIn 62

LinkedIn B2B Marketing Social Media 62

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Social Media Local Publicity 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Social Media Local Publicity 52

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Think outside the B2B box. It makes sense.

How To 248

How To Advertising Advertising Pitching 248

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Facebook 120

Facebook Advertising Advertising B2C 120

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? I saw an opening in the marketplace to translate the capabilities of social media for B2B purposes, and I believe there is still a lot of opportunities there.

Social Media 94

Social Media B2B Media Marketing 94

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Score in B2B Media Relations.

Crisis Management 238

Crisis Management B2B Media Relations Reputation 238

Prohibition

SEPTEMBER 8, 2023

For instance, B2C influencer marketing often involves leveraging influencers’ popularity and reach for brand promotion, while B2B influencer marketing relies on industry experts and thought leaders to build credibility and trust. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Marketing 62

Marketing B2C Advertising Advertising 62

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. He joins from a B2B payments platform where he was the senior executive in charge of sales.

Pitching 160

Pitching Survey B2B Media 160

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Publicity 334

Publicity Advertising Advertising Television 334

Bianchi Biz Blog

JANUARY 7, 2021

Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time. Having been in the PR agency business for more than three decades, I can guess what happened. The more important question is: “ Can we afford not to hire that PR agency?”. Where it went wrong.

Agency 111

Agency Company Automotive Media Relations 111

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. They don’t have to be mutually exclusive, especially in B2B PR. . By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Not everything is about coverage.

Publicity 347

Publicity How To Media Agency 347

Sword and the Script

SEPTEMBER 12, 2017

The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. Can your agency bring big ideas and execute?

Social Media 89

Social Media Advertising Advertising Media 89

Bianchi Biz Blog

SEPTEMBER 7, 2023

Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. The best way to win on the earned media front is to make sure to pick the right agency partner for your company: One that has proven capabilities and is recommended by industry experts and top reporters.

Media 90

Media Automotive Media Relations B2B 90