ImPRessions - Crenshaw Communications

NOVEMBER 5, 2022

The post MediaRadar Tracks Ad Pullback For Twitter appeared first on Crenshaw Communications. Kudos to the account team for acting quickly to make the most of the media appetite for information here, and to MediaRadar’s data team for the excellent work. Read more from tech reporter Tiffany Hsu in The New York Times.

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ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Now, as someone who does PR for a range of ad tech companies, I still think about it. Ad tech is known for its long list of acronyms, jargon, and synonymous words.

Privacy 182

Privacy Advertising Advertising Google 182

NewsWhip

FEBRUARY 13, 2023

Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike. As of the writing of this blog there have been 5,800 articles about Super Bowl ads specifically, and the Dunkin’ ad was responsible for 510 of those.

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Film Social Media Mobile Brand 147

ImPRessions - Crenshaw Communications

APRIL 30, 2020

As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” Adweek Yeah, That’s Probably an Ad. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications.

Marketing 306

Marketing Advertising Advertising Industry 306

NewsWhip

FEBRUARY 1, 2023

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. But just how impactful are these ads? Who won the Super Bowl ads in 2022? As expected, the public embraced 2022 Super Bowl ads.

Television 147

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ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. To stand out from a crowd of thousands, companies need to put their best foot forward with the right ad tech PR. Just as with targeted advertising, data is the holy grail of ad tech PR.

How To 241

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Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA. The opportunities are expanding.

Privacy 156

Privacy Advertising Advertising Data 156

Agility PR Solutions

DECEMBER 19, 2023

In this article, we’ll explore some of the top Facebook lead generation ads best practices and current advertising trends you need […] The post 5 best practices for Facebook Lead Generation Ads in 2024 appeared first on Agility PR Solutions. That’s why we are here to help you catch up.

Facebook 100

Facebook Advertising Advertising Trends 100

Ronn Torossian

DECEMBER 16, 2019

The post The Real Problem with Peloton’s Ad appeared first on. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […].

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Exercises Company Crisis Agency 195

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Get in contact today to find out how we could help you.

Advertising 116

Advertising Advertising Social Media SMB 116

Agility PR Solutions

NOVEMBER 6, 2023

So which methods are advertisers using to reach this and […] The post New research reveals perceptions of ad effectiveness by age appeared first on Agility PR Solutions.

Advertising 110

Advertising Advertising Consumer Brand 110

ImPRessions - Crenshaw Communications

JULY 9, 2020

Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . The post Tracking Ad Spend Throughout COVID-19 appeared first on Crenshaw Communications. billion in lost revenue for the TV networks.

Sports 156

Sports Advertising Advertising Travel 156

Mindful Marketing

FEBRUARY 12, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing If last month was “Dry January,” this year’s alcohol-soaked Super Bowl’s ads might mean calling the current month Febrewery. Over the last decade, between 91.6

Advertising 93

Advertising Advertising Television Consumer 93

Prohibition

JANUARY 30, 2024

We are a little into the year now and there are already so many ad updates that you need to be aware of for the year ahead. Meta is removing more ad targeting options from its audiences A common occurrence each year, Meta is yet again removing detailed targeting options from its ad campaigns.

Advertising 62

Advertising Advertising LinkedIn Video 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” Adweek Yeah, That’s Probably an Ad. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications.

Marketing 204

Marketing Advertising Advertising Industry 204

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Super Bowl Ads and Social Buzz: Who Are the Winners This Year? So, how did the ads do this year? System1 assigns ads a score from 0 to 5.9 and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. As both a political and ad tech junkie, this account’s content is everything I could want and more.

Twitter 177

Twitter Advertising Advertising Report 177

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. We are here to keep you updated on all things ads. In another update, Twitter is trying to expand its Twitter Blue offerings (likely due to the lack of subscribers), by adding a media studio.

Advertising 62

Advertising Advertising Print YouTube 62

Mindful Marketing

FEBRUARY 12, 2022

These aren’t outtakes from B movies; they’re scenes from the year’s most highly anticipated commercial content—Super Bowl ads. Humor now is an annual expectation such that sponsors who make the contrarian choice to air more sober ads often reap the consequences of lackluster reviews.

Advertising 81

Advertising Advertising Chemicals Energy 81

Awario

DECEMBER 17, 2020

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post.

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Prohibition

NOVEMBER 9, 2022

How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you. 1) A/B TESTING.

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Facebook Advertising Advertising Creativity 110

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. PR Strategy for Ad Tech Companies. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Agility PR Solutions

SEPTEMBER 7, 2020

podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4 podcast ad spend now surpassing $1 billion appeared first on Agility PR Solutions.

Advertising 149

Advertising Advertising Industry Publicity 149

Agility PR Solutions

DECEMBER 11, 2019

The dysfunctional Peloton ad that that turned into a holiday disaster for the workout bike brand became the focus of some sensational newsjacking (in this case, ad-jacking) last week when Canadian actor and liquor magnate Ryan Reynolds did a brilliant send-up of the troubled woman in the Peloton spot (which you can watch here) by […].

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Brand Branding Analysis Trends 146

Prohibition

NOVEMBER 20, 2023

Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience. The reason for this is for each user who receives personalised ads, Meta earns $17 from the ad spend.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Mindful Marketing

MAY 22, 2022

On May 17, Long Island resident Justin Chimienti filed a legal action in a Brooklyn federal court, accusing both Wendy’s and McDonald’s of “ defrauding customers with ads that make burgers appear larger than they actually are.” Check out Mindful Marketing Ads and Vote your Mind!

Consumer 105

Consumer Advertising Advertising Corporate 105

Mindful Marketing

AUGUST 15, 2021

Maybe an ad even contributed to the unease. Retailers like Kohl’s and Old Navy, routinely include plus-sized models in their ads, while Target and Macy’s employ variously proportioned mannequins to highlight similarly sized clothing. Most media cast Pinterest’s ban of weight loss ads in a positive light.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Agility PR Solutions

JULY 25, 2021

The post ROI of video ads—how to see compounding results appeared first on Agility PR Solutions. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase.

Video 157

Video How To Small Business Tools 157

Prohibition

SEPTEMBER 8, 2023

users to avoid ads, and personal data usage, entirely in both apps. If implemented, this will have a big impact on EU-focused Meta ad activity! X remove follower ads The option to run follower ads on X (formerly Twitter) has recently been removed as the platform moves toward a more ‘organic community’ style.

Instagram 62

Instagram Social Media Privacy B2C 62

Prowly

JUNE 18, 2021

The post How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape appeared first on Prowly Magazine. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO.

SEO 197

SEO Strategy Company Industry 197

Agility PR Solutions

DECEMBER 21, 2021

The post 4 ways innovative marketers use online ads to cultivate new business appeared first on Agility PR Solutions. In fact, since the advent and ascent of digital advertising, it’s nearly impossible to utilize all channels because there are so many. Only the biggest businesses on earth […].

Marketing 164

Marketing Advertising Advertising Publicity 164

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 94

Consumer Communications Survey Advertising 94

Prohibition

JUNE 23, 2023

Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. This new tool will be used in social media marketing and effectively will help an advertiser by creating ads/campaigns from the user inputting images and copy prompts.

Advertising 71

Advertising Advertising Social Media Media 71

Agility PR Solutions

NOVEMBER 18, 2020

The post Consumers make immediate purchases after seeing diverse ads appeared first on Agility PR Solutions. In fact, nearly two-thirds of consumers (64 percent) are at least somewhat likely to […].

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Consumer Survey Strategy Marketing 157

OnePitch

MAY 2, 2023

Phoebe Bain is a senior reporter at Ad Age covering influencer marketing and DTC brands. She joined Ad Age from Morning Brew where she helped found the Marketing Brew vertical.

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Report Marketing Brand Branding 77

Communications Conversations

JULY 9, 2020

Yep–according to eMarketer Facebook (and Instagram) generated 67 billion in ad revenue in 2019. The smart digital marketers are diversifying not only their overall digital ad spend, but more specifically, their social ad spend. Reddit (expanding their ad options in 2020). Now that’s what I call over-indexing.

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Strategy Reddit Pinterest YouTube 160