ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. But what about PR? They care about media that speaks to their interests.

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Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Something similar is true with earned media.

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Media YouTube Pitching Survey 159

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. With earned media, “It’s about credibility,” she said. “If The model became much more strategic.”

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Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

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Measurement SEO Web Social Media 356

Axia PR

MARCH 20, 2024

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage.

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How To Company Media Examples 127

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? What is PR Attribution ?

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Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Trustworthy sources As voice-activated devices rely on credible sources to provide answers to queries, earned media coverage becomes very important. Earning media coverage in multiple reputable publications can increase the likelihood of being cited as a trusted source by virtual assistants.

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Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes?

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Media Measurement Reputation Examples 370

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

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Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

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How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

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Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. Earned results aren’t usually enough for a robust PR program. That’s why podcasts should be on every media pitch list.

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Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. Here are some things I certainly didn’t learn about PR in college.

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Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

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Social Media Media Enterprise Viral 369

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett.

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Strategy Survey Automotive Data 418

Axia PR

AUGUST 7, 2020

Another is news stories about your company put it at the forefront of prospective customers’ minds. As consumers are inundated with options, many may not know about your company and its offerings until they see your company included in a story as a thought leader. Why is being included in a news story so important for companies?

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Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.

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Measurement Strategy Media Leadership 195

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey.

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Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JUNE 17, 2021

The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial intelligence. Learn more about the Onclusive partner program here. Bryan Pedersen, Chief Innovation Officer, MSL U.S.

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PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Our primary objective is to secure at least 10 earned placements and 300,000 impressions in trade media by Dec.

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Publicity Case Study Ethics Study 174

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. We’re about to reveal if brand engagement is more predictive of website traffic and actions.

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Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. We’re about to reveal if brand engagement is more predictive of website traffic and actions.

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Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Social media engagement. My career in PR has been very different than I expected, in a good way. Absolutely.

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Publicity Advertising Advertising Leadership 334

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

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How To Software Media Analytics 397

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

It’s important to agree on both deliverables (like pieces of content or earned media articles) and outcomes (like greater brand favorability or customer conversion.) What do you know about our industry? It involves media relationships that grow out of working in a specific industry or beat. Is our budget realistic?

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Garrett Public Relations

JANUARY 20, 2024

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

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B2B How To Company Publicity 158

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Earning their attention.

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Pitching Data Privacy Writing 370

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

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Tools Report Comparison Media 370

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

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Media Software Pitching YouTube 369

Onclusive

JUNE 28, 2022

When it comes to measurement, aligning with marketing provides an additional benefit of using the same data and language as your marketing peers when talking about success — which is also the language of the C-suite. Today, top-level executives are looking for integrated marketing communications measurement.

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Measurement Data Social Media Analysis 195

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. earned, owned and newswire media content across the entire customer journey.

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Measurement Data Hotels Viral 396

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. And how is it different from social media monitoring? Social media listening and social media monitoring: what’s the difference? Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. As the power of digital and social media has soared, they see new opportunities.

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SEO Agency Reputation Policies 227