Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 167

Technology Publicity Software Pitching 167

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. All pricing and features are based on the time of publication.) You can compile these lists manually or by scouring a media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. All pricing and features are based on the time of publication.) You can compile these lists manually or by scouring a media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with.

Construction 62

Construction How To Media Google 62

The Resolution Blog

APRIL 23, 2018

I don’t need your insight. link] Ok baby do what you please. I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?

Data 120

Data Measurement Examples Tools 120

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness.

Examples 133

Examples Software Pitching Tools 133

Communications Conversations

DECEMBER 11, 2020

No doubt about that. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. What’s more, what an interesting and unique time to be starting a new job. What’s more, what an interesting and unique time to be starting a new job.

Interviews 185

Interviews Meeting Video Energy 185

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. It sees itself as an “AI-powered PR assistant that works while you sleep.” “Get

Software 131

Software Pitching Analysis Community 131

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Contently - Strategy

OCTOBER 18, 2022

Customer research can surprise you. Think a new product feature would be awesome? Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. ” The good news?

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Victorious PR

FEBRUARY 22, 2023

Our clients have been featured in Entrepreneur, Forbes, Inc., Our clients have been featured in Entrepreneur, Forbes, Inc., Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! Hint: Word of mouth, IS PR.

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch. OnePitch rolled out a “General Recommender” feature , which reviews your pitches and suggests reporters that might be interested in future outreach. Give our services a try.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Traditionally distribution services pay new sites a small fee every time they syndicate a press release. Million and Eyes the U.S. And neither can vendors. Here’s an explanation.

Software 118

Software Case Study Advertising Advertising 118

Mindful Marketing

JULY 31, 2021

After our meal, I asked our waitress about the simpler spread. You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. Now employers are increasingly competing for new hires.

Employee 119

Employee Marketing Interviews Healthcare 119

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. The egg surpassed 18 million likes in under 10 days, but people still didn’t know what the egg was all about. Over the following weeks, the account released four more pictures of the egg. On 4th January, the @world_record_egg account was born.

Instagram 120

Instagram Examples Brand Branding 120

Polaris

DECEMBER 6, 2014

11 hours per week. If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? Amp Up Your Social Media with Glenn Gaudet.

Marketing 147

Marketing Content Marketing Social Media Film 147

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners.

Pitching 64

Pitching Consumer How To Meeting 64

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Hello, how are you? I'm very happy to be with you and I think Theo and I have some interesting things to tell you. Today we will focus on Leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. As much as we personify brands, we need to remember that they cannot feel anything.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Communications Conversations

AUGUST 6, 2018

We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without one of those social media networks changing SOMETHING in the user experience. But, one social platform seems to fly under the radar a bit when it comes to this conversation: LinkedIn.

LinkedIn 68

LinkedIn Instagram Facebook Tools 68

Sword and the Script

OCTOBER 25, 2022

A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Old and new tasks. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

DECEMBER 15, 2021

You’ll find eight short essays with links to further reading, so that you can check our work. You’ll find eight short essays with links to further reading, so that you can check our work. Please help yourself and let us know what you think. Please help yourself and let us know what you think.

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? To double confirm, check the blog itself to see if the person you found has any presence there. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Tell us a bit about your role at Bospar and who your clients are. Call them tips, or a way of life in the world of media!

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

JUNE 14, 2016

How do you maintain interest once you exhaust your “long tail” list of content ideas? What I want to do in this post is share a list of resources that may help to develop new content ideas. What I want to do in this post is share a list of resources that may help to develop new content ideas. Google Alerts.

Google 120

Google Newspapers Trends Print 120

Communications Conversations

NOVEMBER 11, 2022

I also managed an underground student newspaper, so I had to know a ton of students. 100/52 weeks in a year = 2 meet-ups per week. 100/52 weeks in a year = 2 meet-ups per week. That sounds about right. Two big reasons for me: 1) My business is to know a lot of people. Here’s my math.

Meeting 68

Meeting Social Media LinkedIn Groups 68

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Google “DIY PR” and you will get tons of results. But that doesn’t mean you should. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. Meeting new people benefits me in many different ways. 2) PR Rock Star I feature on this blog. 4) Potential speaker for the Talking Points Speaker Series. 5) Professor for our social media training program, sparked.

Meeting 127

Meeting Media Training Training Pitching 127

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. Marketers need to] adapt.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I love the premise of this event–give successful women business leaders in our industry the floor to talk about how they did it and (again, guessing here) how it was more messy than you think.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. It’s really hard to determine which are worth following–and which are not. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. He loves to talk about marketing AI.). Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97