Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. You can sign up here to be notified when the CES 2024 call for speakers opens.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. But we’re already registered!

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?

Blogging 113

Blogging Software B2B Survey 113

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 174

Reddit Software B2B Technology 174

Bianchi Biz Blog

JANUARY 22, 2024

Entries are being accepted through March 8, 2024. Each plant applying is a single application, so multiple plant locations from the same company can apply. Applications will be accepted through March 8, 2024. By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Apply today!

Automotive 89

Automotive Enterprise Resources Product Launch 89

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.”

Report 105

Report Publicity Marketing Pitching 105

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential.

Print 104

Print Marketing Real Estate Automotive 104

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations. Schwartz & Company, which was looking for an account person who knew sports and fashion.

Communications 190

Communications Sports Journalism Fashion 190

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 102

Meeting Media Journalism Interviews 102

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. But whether the actual number of controversies has increased or not, one thing is certain: more than ever before, companies and their executive spokespeople are expected to take stances.

Communications 105

Communications How To Employee Corporate 105

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. Here, she offers advice for maintaining composure during a crisis : As we approach 2024, what communications-related topics are you thinking about the most? With a career in law enforcement at the U.S.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 105

B2B Survey Pitching Software 105

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Bianchi Biz Blog

NOVEMBER 2, 2023

I’m not familiar with your company … I’ve never heard your CEO speak or I’ve never heard of your company before, so why should your story be of interest to me now? And by focusing on the needs of the media in your planning, you can maximize your media attendance.

How To 98

How To Transportation Travel Conference 98

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. How long have you been in journalism and how did you get started? My career includes 14 years at The Associated Press ; 3 1/2 years at the Free Press in Detroit and four years at FreightWaves.

Meeting 75

Meeting Automotive Media Transportation 75

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 88

Agency Energy Crisis Management Industry 88

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. Another area that they tend to focus on is media relations. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.”

Employee 133

Employee Software Survey Tools 133

Bianchi Biz Blog

FEBRUARY 12, 2024

If you’re representing a small or not very public-facing company, help me understand why regular people might want to know about what it’s doing. My main focus is stories about transportation, technology and sustainability that can resonate with a mainstream audience. Any pet peeves with PR people? Nope, not really.

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. The majority of our readers are decision makers and managers at motor carriers, logistics companies, shippers, manufacturers, suppliers and other industry participants.

Transportation 99

Transportation Meeting Newspapers Media 99

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 82

Brand Branding Marketing Ethics 82

PRSay

NOVEMBER 15, 2019

Estimates showed that Disney+ could attract 82 million by 2024. For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Sure, public relations is far more than ads and exposure.

Analytics 155

Analytics Television Banking Data 155

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 174

Survey Marketing B2B Study 174

Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. That includes electric vehicles, autonomous tech, new fuel sources and what the next few years mean for people who love to drive—or just need to get around somehow.

Meeting 83

Meeting Report Automotive Media 83

Burrelles Fresh Ideas

JUNE 6, 2023

Humans and machines working together; what the future might hold As these AI tools rapidly evolve, there is already rumbling in the marketing and communications industries about machines replacing employees as companies look to cut costs. I asked several friends in marketing and communications what their companies are doing.

Communications 40

Communications Marketing Technology Data 40

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. This is true, particularly in small nonprofits.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Bianchi Biz Blog

AUGUST 7, 2023

Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. With the family’s consent, I shared my story with NYDN, and they indeed spun it in a direction that didn’t completely align with the copy I provided or the version we published locally. It all impacts and involves real people.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted.

Analytics 67

Analytics Report Technology Pitching 67