Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. One key factor gaining traction in 2024 is the increasing focus on authentic brand representation.

Social Media 86

Social Media Media Mobile SEO 86

Maxim Behar

JANUARY 16, 2024

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO.

Ethics 59

Ethics Education Groups Industry 59

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?

Blogging 113

Blogging Software B2B Survey 113

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Name], [Title] at [Company], [short bio to validate their expertise on the subject]. This works best for start-ups or large companies with major news. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. The ethical considerations for public relations and journalism have similarities and differences.

Communications 190

Communications Sports Journalism Fashion 190

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies need to navigate this legal landscape to avoid potential legal issues.

Brand 82

Brand Branding Marketing Ethics 82

Prohibition

FEBRUARY 13, 2024

It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. An article ‘boost’ if you will.

Instagram 62

Instagram LinkedIn Social Media Media 62

Bianchi Biz Blog

AUGUST 3, 2023

Defining the scope of permitted use and outlining guidelines should align with the approach taken for other company-provided IT tools and communication platforms. Some companies will want to limit the use of AI tools to conducting research or analyzing data. This policy is effective as of [Date].

Automotive 78

Automotive Policies Employee Corporate 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

JANUARY 21, 2024

2024 will be a demanding and extremely interesting year in public communications. And for all the questionable hesitations about AI usage, we must remember that the most important are the ethical ones, and it will be the same soon. Finally – the biggest challenge in the PR business in 2024 will be people’s management.

Ethics 59

Ethics Course Social Media Conference 59

Mindful Marketing

JANUARY 8, 2024

.” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. Such as question may make some wonder – Doesn’t the Walt Disney Company have a say in this? the Disney corporation.

Film 94

Film Creativity Video Enterprise 94

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 135

Brand Branding Nonprofit Government 135

Newsfile

DECEMBER 20, 2023

AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. Investors are seeking clear evidence of how companies are contributing to these new global climate goals, especially in reducing their carbon footprint and enhancing social governance. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.”

Employee 133

Employee Software Survey Tools 133

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. But here we are, in 2024, we are all in social media, sharing pictures all day and night. Ethics and regulations." What they do in their companies.

Radio 59

Radio Ethics How To Writing 59

Bianchi Biz Blog

JUNE 14, 2023

’s strategic approach, Midwest work ethic and results-oriented determination. Shared Values and Expertise During the recent Public Relations Global Network meeting in Budapest, I had the opportunity to spend valuable time with Roop & Co.’s ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. The majority of our readers are decision makers and managers at motor carriers, logistics companies, shippers, manufacturers, suppliers and other industry participants. That works both ways.

Transportation 99

Transportation Meeting Newspapers Media 99

Wadds Inc.

MARCH 29, 2024

Internal communicators have such visible roles in their own companies, and their hard work may not be known externally. We need to lead internal communication – the overarching way a company communicates – not merely get drawn into internal communications – the tools, tactics, channels and methodologies. Is this achievable?

Internal 52

Internal International Strategy Communications 52

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. I asked several friends in marketing and communications what their companies are doing. Related: AI in Customer Service: The Race to the Bottom? Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. Large companies offer a different picture in terms of opportunity. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Source: Code of PR Ethics? ). The company estimates an annual subscription prices range between $4,750 – $10,925.

Survey 174

Survey Marketing B2B Study 174