ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy.

Trends 170

Trends Advertising Advertising Video 170

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

The Hoyt Organization

JANUARY 8, 2024

Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Final Thoughts In 2024, brands that embrace Gen Z – a rapidly growing customer base – will be successful.

Consumer 95

Consumer Social Media Education Advertising 95

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Meta new lead gen and content creation options to help in the festive period To help advertisers with festive promotions, Meta has announced a new update to its lead gen campaigns.

Advertising 62

Advertising Advertising Social Media Tools 62

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Prohibition

FEBRUARY 1, 2024

Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike. The speed and accuracy of analysing trends is unparalleled allowing businesses to access invaluable insights that can benefit upcoming campaigns and overall business goals.

Social Media 62

Social Media Trends Media Guidelines 62

Agility PR Solutions

JULY 15, 2021

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

Study 162

Study Advertising Advertising Industry 162

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Buzzstream

DECEMBER 13, 2023

Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. The lowest pricing tier is $129/mo. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. The lowest pricing tier is $129/mo. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

Prohibition

FEBRUARY 13, 2024

The absence of certain tracks could reshape trends – one to watch as the dispute unfolds! At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

APRIL 2, 2024

The change will take effect on April 2, 2024. It grew eventually into a tech-based email list that was free for users with an advertising model. Meltwater Pricing – How Much Does Meltwater Cost in 2024? The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 174

Reddit Software B2B Technology 174

Buzzstream

FEBRUARY 9, 2024

Definitions, types, and trends are similarly highly referenced in articles. This is last on our list because Google looks at paid guest posts as advertising , meaning they should have “Nofollow” and “sponsored” links, which do not pass link value. Statistics posts are the clearest example of keywords with high link intent.

Google 71

Google Infographics Pitching Resources 71

Solo PR Pro

DECEMBER 5, 2023

If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification. This can be through starting a niche blog, course, podcast, or YouTube channel where you discuss industry trends, offer communication tips, or interview other professionals.

YouTube 99

YouTube Course Financial Education 99

Prohibition

OCTOBER 25, 2023

The ‘Recruiter 2024’ feature provides employers with potential employees that have a suited skillset to the job, speeding up the hiring process – this is great news for any upcoming recruitment campaigns on the platform! Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 95

Strategy Publicity Media Video 95

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.” Coca-Cola hopped on a massive trend and intercepted attention from those intrigued by AI’s newfound relevancy.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

OCTOBER 5, 2023

Planning for 2024 already? At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Preparing for Q4 social media campaigns? Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Facebook Media 62

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. By 2024, the Bureau of Labor Statistics expects to see about a 10 percent decline in the number of working journalists. Ultimately, how profitable was the article? Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. It goes into effect on July 1, 2024. This authenticity captivates audiences and has led to a surge in the popularity of kidfluencers.

Brand 82

Brand Branding Marketing Ethics 82

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

NOVEMBER 7, 2023

The release pitches eight bullet point changes including the “Discovery Explainer” which “analyzes trends and shifts that users need to know about and leverages the power of generative AI to generate a human-like text explanation to provide context in seconds.” CisionOne launches in the US.

Employee 133

Employee Software Survey Tools 133

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. Many PR students minor in related fields like marketing or advertising. So, what does it take to get into this exciting profession? USC’s rates are the same for in-state and out-of-state students.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Bianchi Biz Blog

MAY 17, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. We still don’t drink sweet tea, though.

Meeting 65

Meeting Automotive Engineering Media 65