Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

DECEMBER 12, 2023

Bringing you another round-up of the latest social media updates, as AI continues to infiltrate, check it out below. These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. These small reel updates will be well received by content creators far and wide.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide.

Tools 78

Tools Communications Pinterest Analytics 78

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver.

Transportation 59

Transportation Film Television Education 59

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 million engagements.

Instagram 78

Instagram Brand Branding Automotive 78

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid!

Brand 62

Brand Branding Viral Fashion 62

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed!

Instagram 62

Instagram Social Media Tools Media 62

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Wait, what is earned media? Non-paid social media posts referencing a product or service.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. If your company participated in CES before Covid-19; reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Build your exhibit.

Company 52

Company Technology Meeting Hotels 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. All it takes is a little creativity and the right strategies. Social media platforms In today’s digital age, social media has become one of the most effective ways to promote a brand.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday.

Viral 72

Viral Trends Social Media Creativity 72

Wadds Inc.

OCTOBER 5, 2023

Just 13% of citizens globally have access to a free press, most get their news from social media platforms which prioritise engagement over accuracy. The UN has used social media to communicate with citizens worldwide, but as disinformation actors have mastered algorithms, communication has grown harder.

Communications 98

Communications Crisis Social Media Storytelling 98

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Prohibition

NOVEMBER 3, 2023

If you’re still considering your partnerships, here’s a look at some of the best partnerships from Halloween 2023 that might offer valuable insights and inspiration for any upcoming seasonal campaigns. Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist.

Marketing 62

Marketing Product Launch Retail Creativity 62

Landis PR

JANUARY 31, 2023

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations.

Video 59

Video Creativity B2C B2B 59

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

Comparison 62

Comparison Video B2C Case Study 62

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Buchanan PR

MARCH 14, 2024

TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. of brands preferred TikTok over other platforms for influencer marketing in 2023. According to a study from Influencity , 55.5%

Marketing 70

Marketing YouTube Instagram Strategy 70

Prohibition

JANUARY 30, 2024

In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. These influencers offer a unique avenue for brands to experiment with creativity and storytelling. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Solo PR Pro

DECEMBER 27, 2022

Patrick McSweeney of McSweeney Public Relations LLC was elected Chair of PRSA's Midwest District for 2023, representing 1,400 PR professionals in 12 chapters covering parts of nine states. He also was elected Co-chair of PRSA's national Diversity, Equity and Inclusion committee for 2023. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers.

Brand 78

Brand Branding Instagram Social Media 78

Prohibition

DECEMBER 22, 2022

We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch. We’re looking forward to another exciting year in 2023. Winning more awards.

Case Study 62

Case Study Energy Creativity Agency 62

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Attendees get a first look at these products.

Internal 78

Internal International Retail Trade Shows 78

Prohibition

JANUARY 20, 2023

For our first campaign round up of 2023, we’re starting with a throwback! The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media!

Fashion 62

Fashion Apparel Instagram Social Media 62

Landis PR

FEBRUARY 7, 2023

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Passion is a powerful trait, and it doesn’t require expertise; it fuels creativity and resiliency. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I

Communications 52

Communications Storytelling Creativity Social Media 52

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. TikTok is probably the best-known platform for brand videos.

Brand 92

Brand Branding Instagram Video 92

Contently - Strategy

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. And brands noticed.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” Onward with this month’s PR tech sum. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Maxim Behar

DECEMBER 11, 2023

And repeated the same when I met him again in the summer of 2023, almost 20 years later. You should now understand as much as possible the fact that we have media in our hands, social media that we can manage ourselves and so gain followers but also fans for our country. With Carmen, of course.

Advertising 59

Advertising Advertising Tourism Meeting 59