Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

NOVEMBER 17, 2023

2023, October 29). These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Instead of thinking about how to achieve something, you consider what would prevent it from happening. 1 Charlie Munger. In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

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Analysis Tools Software SMB 147

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said.

Communications 72

Communications Guidelines Technology Tools 72

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. As you enter your 50s, there are profound shifts in how the brain processes information.

Training 48

Training Creativity Groups Strategy 48

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Bianchi Biz Blog

OCTOBER 11, 2022

However, it was a fun experience getting to learn how to milk them! Back when I was working at WPSD-TV in Paducah, Kentucky as an Associate Producer I did a story on how sometimes people qualified for a job get looked over because of their age. I tried making up for the poor camera quality by getting creative with my shots.

Automotive 63

Automotive Meeting Media Journalism 63

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Konnect Agency

NOVEMBER 20, 2023

As 2023 comes to a close and PR professionals use the next 30 days or so to reflect on the year’s wins, challenges, and takeaways for clients, there’s also immense opportunity to plan for 2024. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. We use it to also increase the fun and creativity around our team.

Ethics 82

Ethics Publicity Guidelines Technology 82

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. They paused the program for 2023 but plan to resume in the new year (2024). It’s important to consider these pros and cons and weigh them against your own preferences and priorities.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

MAY 28, 2023

In fact, success is maybe precisely this - knowing when and how the business is changing and being in tune with those changes. And now - in 2023 - that often happens in days, literally even hours. We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there.

Education 52

Education Meeting Course Creativity 52

Doctor Spin

DECEMBER 7, 2023

2023, November 28). It includes skills in reading, writing , speaking, and communication. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Instead of thinking about how to achieve something, you consider what would prevent it from happening.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

FEBRUARY 14, 2023

And this is how I came back to Shumen on 10th September 1985, in my town, and this is actually the most interesting period in my life, because I was working as a journalist, writing every day, going around the city in a small Trabant car. I was touring the whole area back then from dusk till dawn.

Local 59

Local Meeting Agriculture Newspapers 59

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. It’ll be interesting to see if this remains true in 2023. Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content. It takes an average of 4 hours to write in 2022. Image credit: Pexels.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. You might not have bagfuls of millions to give away, but good, creative content will always attract an audience.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132