PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78

Report Ethics Education Survey 78

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We saw newsrooms grapple with rules for AI throughout 2023. Most (75%) also don’t offer AI training.

Report 182

Report Policies Survey Ethics 182

PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Brooks, director of communications at ESPN, had to think for a moment about how many years it’s been since she had a fall Saturday off work.

Sports 79

Sports Ethics Television Storytelling 79

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy.

Ethics 71

Ethics Analysis Communications Trends 71

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. This isn’t to be mistaken with the overall quality of the publication,” she adds. “We

Trends 333

Trends Industry Government Data 333

Reputation Us

AUGUST 28, 2023

Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” David London “We have moral challenges on major decisions that need to be made in our community and country.”

System 78

System Technology Banking Community 78

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 74

Communications Guidelines Technology Tools 74

Doctor Spin

OCTOBER 9, 2023

Ethos, pathos, and logos are three powerful modes of persuasion in public relations. Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. 2023, September 27). Public Opinion (1922). In Wikipedia.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai The focus on generative AI and content in public relations overlooks a much bigger opportunity.

Publicity 105

Publicity Tools Exercises Ethics 105

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71

Ethics Training Financial Survey 71

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Reputation Us

OCTOBER 16, 2023

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? Influencing Social Media Communicating these neutral findings to your customers can then trickle down into social media posts. Finding ways to gather truly unbiased opinions should be a priority.

Reputation 167

Reputation Consumer Report Ethics 167

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 151

Analysis Tools Software SMB 151

PR in High Definition

FEBRUARY 23, 2024

The strikes began on 14 July 2023 as the actors’ union and AMPTP (the representative body for film and television studios) could not settle on a new contract. The ethical use of AI is a growing concern for both the public and industry leaders. Different industries should use this moment to foster cross-sector collaboration.

Ethics 62

Ethics Television Film Technology 62

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.

Brand 130

Brand Branding Ethics Engineering 130

PRSay

JANUARY 11, 2024

This year marks the 80 th anniversary of PRSA’s Anvil Awards , the pinnacle of recognition for outstanding achievements in public relations. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Always include your communications plan.

Case Study 97

Case Study Nonprofit Guidelines Ethics 97

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. Based in California, author Sandy Skees has 30 years of experience in management consulting and strategic communications.

Brand 98

Brand Branding Ethics Internal 98

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. What did you do?

Report 91

Report How To Ethics Nonprofit 91

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

NewsWhip

FEBRUARY 1, 2024

Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. Ries notes that these are more in the public eye than ever before, and that is likely to continue as more technology is introduced.

Government 88

Government Survey Technology Ethics 88

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate. Practice Effective Communication 7. Adopt Post-Call Communication 10.

Conference 52

Conference Government Retail Analytics 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Bianchi Biz Blog

AUGUST 3, 2023

Defining the scope of permitted use and outlining guidelines should align with the approach taken for other company-provided IT tools and communication platforms. Others may want to allow the use of AI tools to draft documents, content and communication. This policy is effective as of [Date].

Automotive 79

Automotive Policies Employee Corporate 79

Doctor Spin

JANUARY 16, 2024

And what does information asymmetry mean for public relations ? 2023, December 11). The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. 2023, December 11). The Town of Salem. 3 Information asymmetry. In Wikipedia. 5 Information asymmetry.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Looking beyond 2023, many online experiences could become “shoppable.”

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career.

Tools 100

Tools Analysis Technology Internal 100

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

MARCH 25, 2024

Familiar imagery acts as a bridge between the past and present, not solely for nostalgia’s sake but to communicate universality, durability, and trust. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Ethical Voices

APRIL 2, 2024

Joining me on this week’s episode is Joseph Abreu , the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida. He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. The policy was so extensive.

Policies 63

Policies Ethics Government Leadership 63

Maxim Behar

JANUARY 11, 2024

We are guests in this wonderful office of M3 Communications , Inc. Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Both the communications and industrial businesses are very competitive. Today we will focus on Leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

AUGUST 1, 2023

Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. A code of ethics isn’t a bad idea. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. The deal is expected to close on August 9, 2023.

Software 128

Software Pitching Ethics Privacy 128

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105