ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

Presspage

MARCH 15, 2023

So when ChatGPT released its API - late February 2023 - we tested the waters. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. 5-8, 2023, with Media Days in January. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space.

Company 52

Company Technology Hotels Meeting 52

Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. In 2023, building trust and credibility is more crucial than ever for crypto projects.

Leadership 52

Leadership Community Industry Journalism 52

Presspage

OCTOBER 24, 2023

44% of Chief Communication Officers (CCOs) say that they are investing more heavily in communications technology than they did last year, indicating a growing recognition of the importance of digital tools in shaping public image, forging significant connections, driving revenue, and achieving communication objectives.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 151

Analysis Tools Software SMB 151

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Machine vs. Man: Does AI Efficiency Trump Human Creativity? And we’re all feeling the pressure to embrace these tools.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity.

Internal 78

Internal International Retail Trade Shows 78

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Solo PR Pro

DECEMBER 27, 2022

Patrick McSweeney of McSweeney Public Relations LLC was elected Chair of PRSA's Midwest District for 2023, representing 1,400 PR professionals in 12 chapters covering parts of nine states. He also was elected Co-chair of PRSA's national Diversity, Equity and Inclusion committee for 2023. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Bianchi Biz Blog

MARCH 2, 2023

You might also be interested in: Meet the Media: Doug Newcomb, Freelance Automotive Journalist 2023’s Best Podcasts for Automotive and Mobility Technology Suppliers Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News The post Why the ‘Cheaper’ PR Agency Is the Worst Value appeared first on Bianchi PR.

Agency 109

Agency Automotive Engineering Education 109

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 60

Meeting Automotive Transportation Newspapers 60

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch.

Trends 78

Trends Social Media Community Viral 78

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. I tried making up for the poor camera quality by getting creative with my shots. Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Doctor Spin

DECEMBER 7, 2023

2023, November 28). Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. In Wikipedia.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

The Hoffman Agency

SEPTEMBER 18, 2020

Surely human creativity and intellect were needed to craft narratives, analyse data and form intelligent arguments and counterarguments. Recent research suggests that by 2023, AI will be able to undertake or significantly enhance 38% of PR skills. appeared first on "What's HAppening" Blog.

Agency 74

Agency Industry Tools Software 74

Doctor Spin

NOVEMBER 17, 2023

2023, October 29). Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. 2023, October 29). In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. ” Subscribe to Mindful Matters blog. When such immoral requests are made, how will ChatGPT handle them?

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132