PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Wadds Inc.

JUNE 19, 2023

It has the potential to impact the relationships and reputation that gives your organisation and its customers the licence or permission to operate It will disrupt how you work within the next five years. It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT.

Publicity 105

Publicity Policies Training Engineering 105

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. million in sales reported in Q1 2022 with losses totaling -$6.6 Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. This compares to 13% growth of total ARR in Q1 2022. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 152

Survey Software B2B Pitching 152

Wadds Inc.

FEBRUARY 15, 2023

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. It’s manna for anyone writing a crisis comms plan. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. How to Write Content for Local SEO The first step is to create content that’s locally relevant. food festivals, culinary awards, state fairs).

Local 97

Local SEO Strategy How To 97

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. All in all, not a great month for Nike’s reputation. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. As I write this post, the current asking price on OpenSea is $36,099.60. Indeed, I’m hoping I am.

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Then in September 2022, Meltwater announced a “review of strategic alternatives.” He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ).

Brand 155

Brand Branding Reddit Pitching 155

Sword and the Script

FEBRUARY 2, 2022

In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. but removed the backlink (boo!). (It’s

SEO 139

SEO Content Marketing Marketing Software 139

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. Shouldn’t we always be writing content in this way? This is where someone buys an expired domain, fills it with low-quality content, and essentially deceives users by leveraging its existing reputation. Creating content for users, not search engines. You can see the GPT here.

System 62

System Google Policies Guidelines 62

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. As recently as 2022, Google announced that it is using its AI-powered SpamBrain to detect and devalue sites participating in these link practices.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Heightened customer reputation, improvements to retain customers, reorganizations.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. And because I’ve spent time in-house on the vendor side I can write about this topic in depth. The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. It seems many of you appreciate it too.

Blogging 161

Blogging B2B Software SEO 161

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything !

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

JUNE 12, 2018

Just this past year, FIFA vice president Sepp Blatter took at least one million dollars in bribes to vote for Qatar to host the 2022 World Cup. This insurmountable blunder is costing Blatter his international reputation and is casting a dark cloud over FIFA’s reputation as a whole. Qatar bribes. SCHEDULE A DEMO.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Wadds Inc.

JANUARY 16, 2023

We in PR must continue to do all we can to protect and defend our reputations as professionals. It must be our branding promise and reputation as we serve others. Whitt Independently published November 2022. Their actions do not represent most of us who are called to be public relations professionals. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Landis PR

MAY 28, 2024

Biotechnology and Life Sciences are other sectors where Denmark has a strong reputation, with a focus on research and development, as well as clinical trials and production. Find the Danish angle Write a story with a local angle for the Danish market. million users (67% of population) 2022 YouTube : 2.8

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”. The organization switched from Cision according to the write-up. Does reputation top profit? EBIDTA margin under GAAP. Short-form video.

Software 126

Software Case Study Advertising Advertising 126

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. Know who you pitch.

Report 172

Report Local Media Pitching 172

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. He explains such libel cases are ‘extremely rare’ because they carry such huge reputational risk: ‘Even if you win on legal merit you lose the reputational war.’ I was very, very good at it.’

Film 60

Film Reputation Writing Instagram 60

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

At this point a year ago, few people would have predicted that Russia would invade Ukraine, or several other major events of 2022. And of course there’s ChatGPT , which is a great writing assistant. What it means for you : Do you know what your reputation is as an employer? See “ How to Measure the Success of DE&I Efforts.”)

Measurement 40

Measurement Analytics Data Reddit 40

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. .’ It’s also amusing to see men wearing neck cloths and knickers gush over a laptop app.

Advertising 81

Advertising Advertising Chemicals Energy 81

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. Both in 2020 and 2022, Mr. Behar himself was honored as the Best PR Professional in Europe by PRWeek.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

JULY 16, 2023

And so “Coco de Mer” has the reputation of being an aphrodisiac. According to statistics, last year, 2022, the Seychelles had 500 per cent more tourists from Bulgaria than in 2019, the year before covid. The idea to write this book "Seychelles Recipes and Stories from “Paradise on Earth" was born out of this interest.

Radio 52

Radio Hotels Airlines Film 52

Mark My Words

JUNE 28, 2022

After settling her case with the Duke, Giuffre was said to have been subject to a gagging order until The Queen’s Jubilee took place in June 2022. She could hit the speaking circuit and write a book after already penning a manuscript called the “Billionaire Boys Club” which features the disgraced royal.

Interviews 60

Interviews Exercises Reputation Education 60