2022 International Reputation Writing 
Sword and the Script
DECEMBER 13, 2022
This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release.
Reputation Us
DECEMBER 2, 2021
Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. So which committee oversees reputation management? Board’s Responsibility.
PRSay
JULY 10, 2023
To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Ron DeSantis in March 2022.
wiredPRworks
MAY 23, 2022
Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. But, I wanted to delete my entry.
Sword and the Script
MARCH 5, 2024
I skipped this monthly column in February because there wasn’t anything to write about. In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. The deal is worth $257-million or $6.05
Sword and the Script
JUNE 6, 2023
The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Layoffs at internal comms platform. This compares to 13% growth of total ARR in Q1 2022.
Wadds Inc.
FEBRUARY 15, 2023
No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. It’s manna for anyone writing a crisis comms plan. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.
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