PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

Public Affairs 86

Public Affairs Communications Radio Television 86

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. Communicate in a Crisis by Kate Hartley sets out to answer that question. It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

APRIL 21, 2022

In a directly practical sense, as communications professionals, we serve the best interests of our clients and organizations, and it’s crucial that we are familiar with the subjects and areas relevant to those interests, so that we can speak and write intelligently about them. Dr. Felicia Blow, APR, is the 2022 chair of PRSA.

Education 150

Education Technology Writing Report 150

Sword and the Script

OCTOBER 11, 2022

If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ). “My

Agency 147

Agency B2C B2B Survey 147

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. And here we go the PR Tech Sum for the month of June 2022…. See it here.”.

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 132

Software B2B Pitching Data 132

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Media logic is defined as a form of communication, and the process through which media transmit and communicate information. Writing Technologies eJournal. 2022, September 6).

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Wadds Inc.

JANUARY 22, 2024

The book was first published in 2022 and reprinted in 2023. Not since the industrial revolution has work undergone such intense and rapid change,” she writes. The Nowhere Office is very pertinent to professional communicators. Claire is both a Chartered PR and a Chartered Marketer.

Fashion 52

Fashion Knowledge Base Internal International 52

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”. ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Then in September 2022, Meltwater announced a “review of strategic alternatives.” Staffbase has started a podcast dedicated to internal comms. Meltwater earns ISO infosec rating. Employee engagement.

Brand 155

Brand Branding Reddit Pitching 155

The Hoffman Agency

APRIL 25, 2023

The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. Since joining the French team in July 2022, I have witnessed its rapid growth and have been warmly welcomed by colleagues from around the world. Buckle up, because I am going to tell you about my time here!

Internal 36

Internal International Training Employee 36

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

FEBRUARY 2, 2022

In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 139

SEO Content Marketing Marketing Software 139

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Her start : Talent resources intern at Fallon. LeeAnn Rasachak. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. It used to take our teams 10 hours just to create one email newsletter.

Software 93

Software Banking Technology Data 93

Stephen Waddington

OCTOBER 4, 2020

I’m backing Pete Holt for CIPR President in 2022. He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. Internal communication and employee engagement have emerged as critical functions in the past six months.

Meeting 78

Meeting Government Energy Employee 78

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. As recently as 2022, Google announced that it is using its AI-powered SpamBrain to detect and devalue sites participating in these link practices.

Blogging 62

Blogging Google SEO Writing 62

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

At this point a year ago, few people would have predicted that Russia would invade Ukraine, or several other major events of 2022. The machine learning built into the new GA4 makes suggestions as to how to improve your content and communications programs. And of course there’s ChatGPT , which is a great writing assistant.

Measurement 40

Measurement Analytics Data Reddit 40

Wadds Inc.

JANUARY 16, 2023

Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics. Is this an oversight, and what do you believe are the characteristics of an exceptional communicator? Listening is key to being a masterful communicator. So, we are in complete agreement!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Barry’s 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” was published in April 2022. How could such a busy person find time to meet so many people? Great advice! Get your free copy.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 122

B2B Marketing Survey Software 122

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. We’ve put together some of the most notorious examples of World Cup PR disasters below and takeaways for PR pros on how crisis communications strategies can save the day. Qatar bribes.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. For now, I’ll settle for this: I asked ChatGPT to write a press release about a fictitious hotel in Reykjavik, Iceland.

Hotels 52

Hotels Travel Resources Data 52

Maxim Behar

JANUARY 19, 2023

Because it's life in 2022-2023. How can a man be stopped, that for 2-3 years now has been constantly parading on TV channels, making films, giving interviews, writing books. Host: What kind of communication is it where you have to use streaming platforms, international outlets, CNN to reach your loved ones?

Interviews 69

Interviews Course Film Analysis 69

Communications Conversations

FEBRUARY 8, 2022

Those are, essentially, the three roles you have available to you in the world of marketing and communications. You do a ton of writing. So, the writing was kinda on the wall for me. At the very least, many of them will be looking for other positions in 2022 because they’re so frustrated with their current role.

Meeting 60

Meeting Writing Financial Agency 60