Garrett Public Relations

NOVEMBER 29, 2022

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217

Marketing Brand Branding Publicity 217

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion in 2022 and grow to $4.56 2) Content marketing (not “marketing content” ).

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Communications Conversations

FEBRUARY 1, 2022

On the other side, we have marketers who believe gated content simply should not exist. That brands should give it all away in hopes that leads will eventually come in all on their own. One the biggest debates in all of digital marketing. But, content marketing fits into that mix, too. So, why ask for it?

Privacy 88

Privacy Content Marketing Google Web 88

Prohibition

DECEMBER 16, 2022

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

Video 62

Video Film Social Media Creativity 62

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 120

B2B Social Media Marketing Media 120

PRSay

MAY 10, 2022

DON’T lead with the features: Learn from Applesauce why brand loyalty is essential for your brand to succeed today, and register for our webinar today. Next time you write a press release, blog post or content-marketing piece, put the reader first. Copyright © 2022 Ann Wylie. Get FREE writing tips here.

Case Study 191

Case Study Training Writing Storytelling 191

PR 20/20

OCTOBER 14, 2022

One example of this at work is how understanding your customers’ unique purchase behaviors could fuel content marketing efforts to attract similar customers. Join us on Wednesday, November 2, 2022 at 12pm ET to find out. How do you integrate your ERP and CRM to create a full-funnel marketing strategy?

Marketing 52

Marketing How To System Case Study 52

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. — Erik Davis (@ErikDavis) September 24, 2022. The results were indeed creepy. Going to a game this weekend?

Social Media 118

Social Media Fashion Media Travel 118

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Intentional Content. Trust in your Brand. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Prohibition

FEBRUARY 24, 2023

Evergreen content is an important component of a marketing strategy as it can help achieve the following: High Search Engine Ranking With the right keywords, evergreen content has the potential to rank highly on search engines – meaning more visibility for your brand.

Engineering 62

Engineering B2C Case Study Meeting 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

AUGUST 19, 2022

Here we’ve taken a look at the background of podcasts and why it can be useful for brands. According to Podcast Host as of April 2022, there were 512,480 active podcasts on the Apple Podcast platform. Other hosts have pre-recorded ads from the brand play during determined ad breaks. What is a podcast?

Television 62

Television Advertising Advertising Instagram 62

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines.

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 189

Marketing Content Marketing Data Social Media 189

Action PR

FEBRUARY 5, 2020

By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. In fact, as a health, fitness and wellness agency, we would argue that if a brand wants to be taken seriously, it will incorporate an element of wellness into its offering. According to the Global Wellness Institute, the sector is growing rapidly.

Trends 52

Trends Analytics Advertising Advertising 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. Now, marketers realize they need to target niche audiences that will lead to a conversion. Influencer marketing goes micro. Optimize content for voice search.

Trends 108

Trends Marketing Mobile YouTube 108

Prohibition

NOVEMBER 21, 2022

The run up to Christmas is a key marketing period for most brands, but especially fashion brands. As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise.

Fashion 71

Fashion B2C Community Storytelling 71

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is why Google requires links sent through these services to be marked “no-follow.” A sponsored content twist. Press releases have always essentially been a “paid placement.” ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

PRSay

JANUARY 24, 2022

PRSA is now accepting entries for the 2022 Anvil Awards Program. The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. To streamline the process, you can now submit your Silver and Bronze Anvil Entries together on the same form. The early deadline is Feb.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

AUGUST 30, 2022

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. So, when should you repurpose content to drain every drop from your high-quality content? Long-form content to video.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 82

Creativity Enterprise Tools Training 82