Visual Content Marketing Strategies

Ronn Torossian

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].

6 often-overlooked content marketing mistakes

Agility PR Solutions

Gone are the days when marketers used aggressive selling techniques to push their products on customers. Most of us just want to engage with brands we love. That’s where content marketing fits into […]. Analysis Public Relations content

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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How content marketing will humanize brand connections in 2021

Agility PR Solutions

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

5 cringeworthy content marketing tactics

PR Daily

Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. However, there’s a way to show off your brand without being overly promotional and irritating your audience. Avoid using language in your content that encourages your readers to buy something from you right then and there.

5 content marketing hacks for busy writers

PR Daily

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? How do they combat content creation burnout?

SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing. Content marketing, when done right, helps in many other areas of your business. How Content Marketing Supports B2B PR and Thought Leadership. B2B Content Marketing

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9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

8 ways to humanize your content marketing strategy

Agility PR Solutions

Content marketing is a great approach for building a relationship with a target audience. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. Analysis Public Relations content

Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Flack's Revenge

I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego?

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know.

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What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Delusional brands, on the other hand, are rarely rewarded for diverting assets with no plan beyond blind faith. Sadly, as content marketers we don’t have ghostly voices telling us what to do.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.

10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. How to Measure Content ROI in 10 Steps.

Future-Proofing Content Marketing Efforts

5W PR

This extra time gives companies room to prepare to future-proof their content marketing efforts. Content creation tools that utilize artificial intelligence can provide plenty of benefits to businesses when those businesses understand how they can use AI tools to their advantage.

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media content metrics.

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-Checking appeared first on Contently.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

8 types of visuals your content marketing strategy needs in 2022 and beyond

Agility PR Solutions

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. Fortunately, some tricks can help brands create content that delivers results. Analysis Public Relations content

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Yet, with heightened focus (and more dollars spent) on content marketing these days, many pros are doubling down and ensuring that they have a masterful grasp on what is needed to create and sustain successful content marketing programs.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not.

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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. Brand Journalism. G&S Business Communications: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader.

Why Now Is the Time for Content Marketing

PRSay

The world is different, and so is your brand’s message. Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Rely on brand storytelling.

The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand.

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3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. These are fantastic outlets with great brands that people trust.

Building better relationships with content marketing

Prohibition

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Content and channel audit.

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote.

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What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. If you’re embarking on a content marketing strategy and expecting to see a ton of leads flood your site after you publish your very first blog post, then your expectations are way out of whack. Content marketing is a long-term strategy. Content Marketing

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. How to establish benchmarks for your PR and content marketing efforts.