Content Marketing Success: Three Ways to Think Like a Publisher
APRIL 6, 2017
As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. Content is king?
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Brand journalism.
Where Does an Ultra Cool Content Marketer Go for Work?
AUGUST 25, 2016
As a content marketer in 2016, the world is your oyster. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work?
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. Two great content ideas there. By Cosette Jarrett.
Original Research is Fundamental to Content Marketing
FEBRUARY 24, 2016
Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. But with so many people creating content that everyone is searching for, it becomes very difficult to produce something that breaks through all the noise.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
A content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. Starting a blog and becoming active on social media isn’t a content marketing strategy.
Finding The Content Marketing Sweet Spot
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. One day Andy bought a few chickens at a local farmer’s market.
Top Free Content Marketing Tools for Beginners
SEPTEMBER 21, 2016
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start.
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process.
Guitar Center: Content Marketing and Storytelling at Their Best
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing
9 Content Marketing Trends That Will Rule The Roost In 2016
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Episodic Content . Influencer Marketing . Visual Content .
Four Content Marketing Lessons from Anthony Bourdain
JULY 13, 2015
What can a middle-aged chef turned author, turned TV host, teach businesses about online marketing? I think a sharp-tongued, politically incorrect, TV host with his own brand of snark might be your perfect guide to content marketing done right. By Craig McBreen.
The Relationships You Must Commit to for Content Marketing Success
SEPTEMBER 8, 2016
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. It’s not necessarily about content or technology, he explained in his keynote. Users create 20 times more content than what the LEGO brand creates.
Content Marketing: Use the Five Principles of C.H.A.O.S.
NOVEMBER 4, 2015
In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. Share content more than once.
B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Best-in-class content marketers (i.e.,
The 5 Biggest Takeaways From Content Marketing World
SEPTEMBER 11, 2015
Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content.
5 Expert Strategies to Add to Your Content Marketing Playbook
JANUARY 5, 2016
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1.
Content Marketing with Your Reputation in Mind
MARCH 23, 2016
It's not enough to have great content marketing and have it shared far and wide. The post Content Marketing with Your Reputation in Mind appeared first on Spin Sucks. Today we have have to think about how it creates a stellar reputation.
PR, Social Media and the Imperative of Content Marketing [UML]
Sword and the Script
APRIL 8, 2017
You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. The future of earned media will be reserved for only the sexiest of brands, and preferably those with a budget for sponsored posts.
Seven Principles of Content Marketing
MARCH 18, 2015
Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. Follow a 70/30 Rule – 70% of content curated, 30% branded.
The Death of Content Marketing: Why Brands Must Become Cultural Currency
MAY 5, 2016
Uncategorized brands content marketing Cultural Currency David Armano Digital
Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies
DECEMBER 12, 2014
It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles.
The Facebook Frozen Frog and Fodder for Content Marketing
Sword and the Script
FEBRUARY 9, 2016
The Frozen Frog Lesson of Content Marketing. Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. Organic search is target marketing.
How Engaging With Influencers Can Boost Your Content Marketing
FEBRUARY 9, 2016
If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and post it on their owned media channels, be it their website, blog or content hub.
Content Marketing: Chipotle Cultivates Thought with Celebrated Authors
JANUARY 17, 2015
Not as any kind of marketing tool. In fact, Chipotle is no stranger to interesting branded content. Content marketing lessons for smaller brands. Yet there are lessons for smaller brands from “The Scarecrow” and the “Cultivating Thought” initiatives.
Key Stats and Trends in Content Marketing [Infographic]
Solo PR Pro
APRIL 11, 2017
Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences.
5 Ways to Spice Up Your B2B Content Marketing
MAY 5, 2015
The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. What’s your brand’s story? Choose content channels.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
DECEMBER 10, 2015
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet.
Guest Post: How to Sell #Content #Marketing to Your Bosses
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?
Is Content Marketing Better than Advertising?
Sword and the Script
MAY 10, 2016
As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. The post Is Content Marketing Better than Advertising?
Simple Content Marketing Framework
OCTOBER 9, 2014
Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Put simply, everyone is creating content. Lots and lots of content.
4 Proven Tips to Consider for Your Content Marketing Strategy
FEBRUARY 22, 2017
Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing.
Why PR Pros Need to Own Content Marketing
MAY 2, 2015
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing
Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort
Rock the Status Quo
NOVEMBER 19, 2014
If I did a better job of creating content, it could be even better! Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? Content Marketing
Why Emotional Headlines are Good for Your Content Marketing
DECEMBER 3, 2014
We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. Incorporating Emotion into Your Content. To bring valuable and entertaining content to others.
Why Every Organization Needs a Content Style Guide
OCTOBER 11, 2016
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. The post Why Every Organization Needs a Content Style Guide appeared first on Spin Sucks.
5 Problems the Right Content Marketing Tools Can Solve
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.
Native Advertising: Where Content Marketing and Journalism Overlap
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content?