PReview: A Blog by NewsVoir

SEPTEMBER 6, 2022

The post 10 Powerful Tools to Unlock the Potential of your PR campaigns [2022] appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. If done wisely, it can improve the existing business and provide a plethora of opportunities for growth. In the age of an ever-growing […].

Tools 91

Tools Technology Corporate Blogging 91

PR 20/20

SEPTEMBER 29, 2022

So, how can you ensure you’re delivering the most compelling content possible? Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. Upgrade your content marketing strategy. Content is a key player in your digital marketing strategy.

B2B 61

B2B Creativity Content Marketing Measurement 61

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? Just click here.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Remote PR Jobs

DECEMBER 12, 2022

Dec 12, 2022. © 2022 Remote PR Jobs | All rights reserved | [email protected]. Businesses and Agencies. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Clients across the board may be eager to start working with you – but do you want to work with them? GET 30 FREE JOB LEADS NOW.

Privacy 264

Privacy Meeting Strategy Social Media 264

Garrett Public Relations

NOVEMBER 29, 2022

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217

Marketing Brand Branding Publicity 217

Agility PR Solutions

FEBRUARY 10, 2022

The first month of 2022 was another stellar one for Bulldog posts, ushering in another great year of Bulldog Reporter content.

Content Marketing 85

Content Marketing Report Marketing Publicity 85

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion in 2022 and grow to $4.56 2) Content marketing (not “marketing content” ).

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Prohibition

DECEMBER 16, 2022

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye. We couldn’t end the year without our annual round-up of some of our favourite Christmas adverts, the perfect way to get us excited for the best time of year!

Video 62

Video Film Social Media Creativity 62

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond).

Brand 113

Brand Branding LinkedIn Twitter 113

Sword and the Script

APRIL 18, 2023

In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute.

B2B 142

B2B Study Consumer Report 142

Communications Conversations

FEBRUARY 1, 2022

I think brands need to come to terms with the fact that they need to start giving most (if not all) of their content away for free. There are 3 big reasons that have become too big to ignore: 1 – Modern content marketing is all about trust. But, content marketing fits into that mix, too.

Privacy 88

Privacy Content Marketing Google Web 88

Sword and the Script

AUGUST 29, 2023

This Marketing Charts graphic of the study summarizes those findings: It’s the change in percentage (the green bars above) that merits attention. 60% of B2B marketers say social media is the most effective sales channel The same study by Wpromote and Ascend2 also found that “social media is the most effective revenue-driving channel.”

B2B 117

B2B Social Media Marketing Media 117

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 93

SEO Strategy Google Engineering 93

PRSay

MAY 10, 2022

Next time you write a press release, blog post or content-marketing piece, put the reader first. Copyright © 2022 Ann Wylie. DO lead with the benefits: Engineers who typically take weeks to design sensor systems can now complete their designs in minutes, thanks to a new online design tool. Get FREE writing tips here.

Case Study 161

Case Study Training Writing Storytelling 161

PR 20/20

OCTOBER 14, 2022

One example of this at work is how understanding your customers’ unique purchase behaviors could fuel content marketing efforts to attract similar customers. Join us on Wednesday, November 2, 2022 at 12pm ET to find out. How do you integrate your ERP and CRM to create a full-funnel marketing strategy?

Marketing 52

Marketing How To System Case Study 52

Sword and the Script

OCTOBER 11, 2022

That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ). An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%). “My

Agency 137

Agency B2C B2B Survey 137

Solo PR Pro

DECEMBER 17, 2021

Want to join this inspiring network of Solo PR pros in 2022? Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

PR 20/20

SEPTEMBER 15, 2022

With HubSpot smart content , creating personalized marketing messages and customized end-user experiences takes just a few clicks. During INBOUND 2022, Mike Tatum , Director of Lifecycle Marketing at Athletic Greens , shared how marketers can leverage smart content to create a personalized customer experience—with minimal effort.

Privacy 59

Privacy Data Consumer Conference 59

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Copyright © 2022 Ann Wylie.

Writing 204

Writing Web Training Content Marketing 204

Prohibition

OCTOBER 19, 2022

— Erik Davis (@ErikDavis) September 24, 2022. What is content marketing and how can it help your business? Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras. The results were indeed creepy.

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

FEBRUARY 24, 2023

Maintaining a steady flow of content Since evergreen content can be repurposed and reused monthly, quarterly or even yearly, there is less of a requirement to create new content on a regular basis – it really is the gift that keeps on giving!

Engineering 62

Engineering B2C Case Study Meeting 62

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. A strong digital PR campaign will involve engaging content and messaging that will get readers interested. billion people use the internet daily in 2022. Globally, it’s reported that 4.95

Digital PR 62

Digital PR Brand Branding SEO 62

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

FEBRUARY 22, 2023

Short-form video content Influenced by TikTok , Instagram Reels, and YouTube Shorts, short-form videos that use humor, music, and on-screen text were the most popular type of conte nt on social media in 2022. Ninety percent of marketers who leveraged short-form video in 2022 plan to keep doing it this year.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

NOVEMBER 15, 2022

There is survey data behind this too: Three-quarters (75%) of the B2B marketers say they do not spend enough time on content amplification, according to a survey by Converge Today – The 2022 B2B Content Amplification Report. click the image for a higher resolution). It’s not a lack of budget. It’s not a lack of buy-in.

B2B 78

B2B eBook Survey Report 78

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. It doesn’t mention goldfish either.”.

Blogging 151

Blogging B2B Software SEO 151

Critical Mention

NOVEMBER 20, 2020

The social influencer industry is expected to be worth $15 billion by 2022. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. One endorsement from an influencer can significantly impact your brand’s credibility and ROI for your campaigns.

Tourism 157

Tourism YouTube Radio Social Media 157

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

B2B 113

B2B Marketing Survey Software 113

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. The post 3 Trends That Could Make Virtual Events Less Awful in 2021 appeared first on Contently.

Trends 130

Trends LinkedIn Video B2B 130

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Lines between what constitutes PR and content marketing continue to blur. We wanted to understand the context – so we asked respondents “ why ?” in an open-ended follow-up question.

Communications 119

Communications Crisis Internal International 119

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Here’s a much better look at The PR Technology Landscape 2022. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 97

Interviews Publicity Technology Social Media 97

Landis PR

MARCH 20, 2023

Nearly all journalists use Twitter and are split over leaving the platform since Elon Musk acquired it in 2022 (50% say they’ve considered abandoning Twitter). The majority use Twitter to follow the news, promote their work, find sources, and connect with other journalists and their audience/readers.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Prohibition

AUGUST 19, 2022

According to Podcast Host as of April 2022, there were 512,480 active podcasts on the Apple Podcast platform. Statista quotes that, in the United Kingdom there are 21.2m active podcast listeners with demographics spanning across both genders and an age range of 16-over 55s.

Television 62

Television Advertising Advertising Instagram 62

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 185

Marketing Content Marketing Data Social Media 185