Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. PR grows more in demand. Happy New Year!

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Blog: What Does “Storytelling” Mean to You?

Survey 120

Survey Communications Ethics Measurement 120

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey. Presentation: 2021 Strategic Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

wiredPRworks

APRIL 20, 2022

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Storytelling success stories. Her podcast, Growing Social Now, launched in 2021. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Trends in professional communication skills 1. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

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Publicity Government Crisis Employee 199

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 52

Strategy Case Study Marketing Energy 52

Karen Freberg

JANUARY 14, 2021

Happy 2021! We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. cancel culture, cyberbullying, etc) – these topics and trends are adapted and evolved over the years as well. TEN YEARS?! Where did the time go? From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Social Media 52

Social Media Corporate Communications Media 52

Prohibition

JUNE 27, 2023

million users in 2021. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. ” Through TikTok, Lick shares DIY tips, trends, and ASMR-style packaging videos, showcasing its unique “peel and stick” testers.

Brand 71

Brand Branding Marketing Fashion 71

Contently - Strategy

APRIL 19, 2021

Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Laine Blazevich hops on the latest dance trends to pass along internship advice to students. And as I promised above, you don’t need to jump on the latest trends in order to see success on TikTok. Get to know TikTok and post frequently.

B2B 111

B2B Brand Branding B2C 111

Contently - Strategy

JULY 28, 2021

” At the heart of that strategy is CarMax’s comprehensive rankings—like The Best Affordable Sports Cars of 2021 or 7 Best Off-Road Vehicles —and trend stories, like this examination of how classic cars are making a comeback. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 40

Strategy Case Study Marketing Energy 40

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Her podcast, Growing Social Now, launched in 2021. Named in honor of her mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Behind The Design , which interviews top hotel designers on the latest trends and innovations. Marriott just had to approach it differently.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Contently - Strategy

FEBRUARY 9, 2021

But 2021 begs a different question: How do you develop a great email newsletter? Over at my LinkedIn newsletter , it’s the art and science of storytelling. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system.

Agency 52

Agency Storytelling Financial Groups 52

Newsfile

MAY 11, 2023

In addition, there is a major trend towards increasing climate financial reporting. Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

Writing 52

Writing Energy Training Education 52

NewsWhip

OCTOBER 7, 2021

Pursuing deeper engagement with consumers has led communicators to seek new methods of gathering and analyzing real-time information to inform their strategies, inspirations, and decisions, whether it’s for fall food trends or any other topic. Using NewsWhip to identify long term story trends . Fall flavors and food trends in 2021.

Trends 78

Trends Consumer Storytelling Industry 78

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT Building a framework for reputation management: Christopher Rivera @ Samsung GUESTS Director of Reputation & Risk, Samsung Electronics America Head of Research and Editorial, NewsWhip Topics Samsung Electronics America's. Watch webinar. read more. #18:

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Reputation Crisis Management Crisis Enterprise 78

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

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Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. What happens when influence outshines advertising? Watch webinar. Read transcript. read more. #13:

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Advertising Advertising Data Reputation 131

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. I mean, I think that’s why storytelling is so important, even when you’re talking about analytics, because it’s not just about the numbers. And so storytelling becomes crucial to what we do, but it’s also, I consider that, that’s really fun work for us as well.

Brand 78

Brand Branding Marketing Data 78

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. 18: The future of storytelling in healthcare communications. Watch webinar.

Data 78

Data Media Analytics Energy 78

PRSay

JULY 26, 2022

In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history. We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts.

Local 133

Local Crisis Management Internal International 133

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Landis PR

DECEMBER 4, 2023

billion in 2021. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Too often marketers become enamored with the latest trends and tools. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This trend will impact all publishers.

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Marketing Employee Content Marketing Training 168