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Our tech news roundup for January 2021

PR in High Definition

The battle for online safety privacy continued as Twitter prevented users from sharing pictures and videos of others without their permission, and Twitch rolled out AI to prevent banned users from rejoining the site. In more positive news, there was lots of evidence that 2021 was a good year for many. Sign up to our Firewire here.

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How Has Generative AI Impacted Workplace Communication?

Institute for Public Relations

Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. The study also referenced two studies from October 2021 … Continue reading How Has Generative AI Impacted Workplace Communication?

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7 Social Media Trends that came into play in January 2021

Prohibition

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.

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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

It’s no longer optional to be fluent in the language of AI marketing,” explains Lecinski, winner of Kellogg’s 2020-2021 Sidney J. But we also have to think about how to balance the customer experience with privacy, legislation and even different cultural norms.” Levy Teaching Award.

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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

Privacy concerns drive open source cloud. The key players here would be smart to stay ahead of security and data privacy issues so they can jump in and make the case when media are covering breaking news around hot-button issues. Competition for talent.

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