ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. 32% expressed a need for clear management policies relating to consent and privacy. Access to good data has allowed marketers to generate meaningful content and personalized messages.

Data 88

Data Privacy Survey Policies 88

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. He is 2021 chair-elect of PRSA’s Counselors Academy, and a director at-large of PRSA’s New Jersey Chapter. Image via Lightspring.

Reputation 182

Reputation Privacy Banking Ethics 182

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Landis PR

DECEMBER 4, 2023

billion in 2021. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Konnect Agency

MARCH 16, 2021

It’s March 2021 and we are now a year into a pandemic that wasn’t supposed to last more than a few weeks. In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. To put it lightly, the impact of COVID-19 hit the business world like a ton of bricks. The impact?

Consumer 59

Consumer Retail Community Mobile 59

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. I wonder what 2021 will bring. This is what I mean by 2020 being The Year Data Changed The World. Just as Jonathan did.

Data 106

Data Analytics Privacy Ethics 106

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Reporting is starting to reflect this shift as well.

B2B 60

B2B Leadership Crisis Communications Technology 60

Practical Law Construction

APRIL 20, 2022

Statistics show that 190,000 battery-powered electric vehicles (EVs) were sold in the UK in 2021 (more than the five previous years combined, and nearly 1 in 8 of all new cars sold). Not all charging networks are accessible to consumers. These include: Accessibility and interoperability issues.

Government 52

Government Mobile Data Local 52

Sword and the Script

JUNE 22, 2021

However, at some point, in July 2021, that feature – the email portion – is going away. Some of the things that give me pause: The merge tags for parsing the RSS feed into a send looks time-consuming, and. Looks like it’s designed around WordPress, which I use (and recommend).

Google 109

Google Tools Analytics Blogging 109

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

FEBRUARY 8, 2022

percent of company revenue in 2021 from 11 percent in 2020. privacy is moving to the forefront of ad targeting,” he adds. ” Consumer awareness increases. We’re being slowly conditioned to accept privacy invasions as inevitable, but people are still creeped out by the ‘surprise’ factor.”

Advertising 118

Advertising Advertising Privacy Apparel 118