Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity.

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Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. Are we only a week in the week of 2021? So why my optimism around freelancing, new agency starts and scaling? Don’t get me wrong. Hold in there.

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Agency Energy Travel Government 171

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center.

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Banking Film Transportation Financial 96

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

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Trends Employee Viral Advertising 385

5W PR

NOVEMBER 9, 2020

With the future of PR looking at creative ways to run engaging events, complete projects, and manage crises, PR pros will have to handle key processes differently. That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Technology and PR. Nurturing Fruitful Relationships.

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Publicity Technology Industry Social Media 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The latest release is unveiled in lofty terms on the agency’s own website. Edelman under pressure.

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Policies Creativity Reputation Groups 309

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

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Creativity Communications Instagram Interviews 98

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

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Crisis Management Print Ethics Local 88

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success.

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Agility PR Solutions

JANUARY 6, 2022

2021 saw companies adapting and evolving after the pandemic and extreme weather conditions in the U.S. labor shortage has caused communications agencies to become far more creative in delivering services. labor shortage has caused communications agencies to become far more creative in delivering services.

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Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

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Agency Creativity Media Relations Nonprofit 76

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. TikTok and WPP announced global agency partnership.

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Social Media Trends Media YouTube 118

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. Winners will be announced at the PRCA MENA Regional Awards 2021 event in Dubai on February 2021.

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Ethics Government Journalism Local 52

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty.

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Agency Mobile Consumer Creativity 59

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

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Training Media Training Reputation Crisis Communications 195

Konnect Agency

OCTOBER 21, 2020

In 2021, agility will be more important than ever and teams that don’t have a versatile planning process in place will struggle to adapt to changes and will likely fall behind the competition. One continuing trend that will be relevant in 2021 is the need to gain the consumer’s trust. The Rise of Agile in Marketing.

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Trends Marketing Mobile Retail 52

Maxim Behar

AUGUST 24, 2021

Maxim Behar's leading PR agency M3 Communications Group, Inc. was awarded with Silver in the PR Agency of the Year in Europe category at the international competition Stevie International Business Awards 2021. Stevie International Business Awards® are one of the most prestigious international business awards.

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Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. PR is always evolving.

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Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

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Employee Crisis Reputation Creativity 154

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. This includes continuing PRSSA’s success on campus at the foundation level, but — even more important — making PRSA membership, Accreditation and engagement much more commonplace in every company, agency and association. Name : Ray Day.

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Meeting Leadership Interviews Reputation 148

Stephen Waddington

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. Agencies need to report on Scope 1, 2 and 3 carbon emissions.

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Leadership Publicity Energy Crisis 111

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

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PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Comic relief: An ode to humour. Bring it on!

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Reputation Creativity Crisis Employee 133

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Cisco predicts that by 2021, 80% of online content will be videos. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment.

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Training Video Analysis Data 399

Konnect Agency

DECEMBER 8, 2021

In fact, in 2021, $153.7 Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency. Your social media agency can help you develop conversion ads.

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Social Media Agency Media Pinterest 59

Sword and the Script

SEPTEMBER 19, 2022

Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light. These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. In-house vs. agency. Other interesting statistics: Agencies say creative.

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Survey Corporate Communications Financial 81

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Descript : We decided to launch a podcast for the Marketing AI Institute in 2021, and this was entirely new territory for our team.

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Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

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Marketing Content Marketing Social Media Employee 214

Prohibition

DECEMBER 22, 2022

We celebrated our 10-year anniversary, were named a Top 10 PR Agency by Prolific North, moved to a new office in the heart of Leeds City Centre and added more faces to our team – it’s been an amazing year all around. Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch.

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Case Study Energy Creativity Agency 62

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. For the first time in Anvil history, PRSA will be recognizing the teams behind the scenes bringing innovation to our profession.

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Crisis Communications Crisis Creativity Data 157

Stephen Waddington

JULY 14, 2021

From creative treatment through scripting, the act of producing a story to inspire response has the potential to reinforce stereotypes and, however unwittingly, inequalities. The consultation was distilled into our IDS ethical content guidelines 2021.

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Guidelines Ethics Study Community 171

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967.

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Communications Trends Nonprofit Radio 164

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

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Financial Conference Agency Resources 98

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. >>> Can your agency bring big ideas and execute? Try our services.

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Survey Trends Marketing Creativity 100

Stephen Waddington

JANUARY 11, 2021

Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. I caught up with Lisa in Newcastle to talk about Unwritten, Fabric and plans for 2021. How has Unwritten managed the creative process during lockdown? Lisa launched Fabric during lockdown.

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Marketing Training Pinterest Creativity 78

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. . Please share!

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Company Nonprofit Apparel Banking 156

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021.

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B2B Creativity Content Marketing Measurement 61