Contently - Strategy

JULY 27, 2020

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out?

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

Creativity 95

Creativity Study Ethics Survey 95

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Make your own path, and stay human.”.

Agency 163

Agency Creativity Brand Branding 163

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity.

Blogging 96

Blogging Automotive YouTube Mobile 96

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. The creative campaign features actual talking trash delivering litter facts and fun in surprising settings and interviewing notable humans from around the state.

Banking 96

Banking Film Transportation Financial 96

5W PR

NOVEMBER 9, 2020

With the future of PR looking at creative ways to run engaging events, complete projects, and manage crises, PR pros will have to handle key processes differently. That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Technology and PR. Nurturing Fruitful Relationships.

Publicity 88

Publicity Technology Industry Social Media 88

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Let’s take a look at just a few of the visual trends I think could impact your content strategy in 2021: #1 – Surreal faces.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative.

Trends 130

Trends LinkedIn Video B2B 130

NewsWhip

SEPTEMBER 22, 2021

Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. .

Trends 78

Trends Instagram Viral Brand 78

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. I think these are good to see, especially to promote a brand voice and tie this into their overall creative strategy here for a campaign like this.

Social Media 104

Social Media Trends Media Reddit 104

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? Remember that creativity is an ongoing process, and that good ideas often need time to take root, to be refined and improved.

Energy 116

Energy Creativity Technology Marketing 116

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021.

Conference 299

Conference B2B Meeting Fashion 299

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. Winners will be announced at the PRCA MENA Regional Awards 2021 event in Dubai on February 2021.

Ethics 52

Ethics Government Journalism Local 52

NewsWhip

NOVEMBER 3, 2021

The top brand story of 2021, having generated nearly 1.3 People love a creative promotion. Promotional stories can work, as long as they are creative. The post We analyzed the top 100 brand stories from 2021. Here’s what we learned. Key takeaways from the top brand stories. There still is faith in humanity.

Brand 88

Brand Branding Healthcare Report 88

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. With all this uncertainty and change, it would be easy to look back at the events that upended our calendars and think how are we going to plan for 2021? Uncertainty.

Creativity 52

Creativity Guidelines Agency Retail 52

Konnect Agency

OCTOBER 21, 2020

In 2021, agility will be more important than ever and teams that don’t have a versatile planning process in place will struggle to adapt to changes and will likely fall behind the competition. One continuing trend that will be relevant in 2021 is the need to gain the consumer’s trust. The Rise of Agile in Marketing.

Trends 52

Trends Marketing Mobile Retail 52

Agility PR Solutions

AUGUST 25, 2021

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.

Leadership 162

Leadership Report Marketing Creativity 162

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology Comparison How To Software 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It can’t access information beyond the end of 2021. The critical thinking, creativity, and judgement that PR professionals bring to their work cannot be replicated by AI.

Tools 353

Tools Trends Creativity Web 353

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

Agility PR Solutions

JANUARY 6, 2022

2021 saw companies adapting and evolving after the pandemic and extreme weather conditions in the U.S. labor shortage has caused communications agencies to become far more creative in delivering services. labor shortage has caused communications agencies to become far more creative in delivering services. In […].

Communications 156

Communications Creativity Agency Company 156

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. The thing about TikTok, it requires a ton of creativity – you must be wildly creative, use a ton of resources, have a script, a plan to shoot and produce it.

Social Media 62

Social Media Trends Marketing Viral 62

wiredPRworks

MAY 8, 2021

It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. ” inc.com. WHO IS THIS FOR.

System 52

System Marketing Creativity Energy 52

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Comic relief: An ode to humour. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 151

Employee Crisis Reputation Creativity 151

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. What are you looking forward to in 2021 serving as a director-at-large? I look forward to serving as a leader of PRSA in 2021, and in the future, to help realize PRSA’s vision. Name : Ray Day. Location : Detroit.

Meeting 148

Meeting Leadership Interviews Reputation 148

ImPRessions - Crenshaw Communications

JULY 18, 2023

From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania. ” A good PR plan includes a detailed timeline and identifies key milestones like content creation, media outreach, and social media promotions.

Examples 293

Examples Consumer Software Analysis 293

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 104

Communications Ethics Corporate Conference 104

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Join PRSA and Ann Wylie at one of our 2021 writing Master Classes. The boss thinks that’s fluff?

Writing 197

Writing Case Study Training Storytelling 197