Remove 2021 Remove Agency Remove Creativity Remove Crisis
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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. The Government has said that the vaccine is the route out of the crisis. Are we only a week in the week of 2021? Don’t get me wrong. Hold in there.

Agency 171
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.

Trends 385
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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The crisis playbook doesn’t call for evasion, but that’s what Edelman’s responses sound like to me.

Policies 309
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Crisis Communications There were some serious PR blunders in 2020.

Training 195
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Challenges and changes for PR in 2021

Stephen Waddington

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.