ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JUNE 29, 2021

Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. It published a report on Research and Development Tax Credits Statistics in September 2020. Eligible projects include augmented reality, data analytic tools, software development and web design and development.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. SocialChorus was acquired by Sumeru in July of 2020. Access Intelligence Plc.

Software 89

Software Print Tools SEO 89

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020. January 11th 2020. Week 3: January 13th – 19th 2020. January 20th 2020. Week 4: January 20th – 26th 2020. January 23-27TH 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Inbound PR

NOVEMBER 12, 2020

This year, INBOUND 2020 - HubSpot's yearly inbound conference - moved to an all-digital immersive format featuring exceptional speakers ranging from Sandy Carter, VP of Amazon Web Services to Chrissy Teigen, Bestselling Author. What’s the downside of digitalisation?

Web 66

Web Conference Meeting Trends 66

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 106

Media SEO Analytics Analysis 106

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. That was written in 2017, but the practice continues to grow. PR is increasingly becoming part of the mix that supports an ABM approach.

B2B 177

B2B Case Study Enterprise Resources 177

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. The Crisis Information Gap. Paul Quigley.

Crisis 158

Crisis Reddit Reputation Tools 158

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Technologies like augmented reality (AR) and virtual reality (VR) have made a big splash, especially over the past year. In 2020, visuals in content are only going to get more interesting. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. PR tech mentions.

Software 154

Software Tools Print Technology 154

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 99

Company Survey Pitching Report 99

Sword and the Script

DECEMBER 31, 2019

3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. We asked PR pros to identify PR technology vendors they viewed as most familiar and favorable and here’s what they said: 80% said PR Newswire; (owned by Cision). Wishing you much success in 2020. Click To Tweet. Impressions: 66%.

Blogging 80

Blogging Publicity Marketing Survey 80

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Zoom allows you to insert your own image.

Media 83

Media Crisis YouTube Television 83

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Technologies like augmented reality (AR) and virtual reality (VR) have made a big splash, especially over the past year. In 2020, visuals in content are only going to get more interesting. Tech takeover.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. What I saw was quite impressive.

Software 115

Software Tools Publicity System 115

Mindful Marketing

JULY 30, 2022

According to James Vincent, writing for The Verge , “BMW has slowly been putting features behind subscriptions since 2020.” Jason Kichline is founder and chief technology officer of OnSong , namesake of one of the world’s most widely used music performance apps. ” For $29.99

Software 84

Software Consumer Analysis Examples 84

PR 20/20

SEPTEMBER 28, 2020

And just like every other facade of life in 2020, our team’s conference season looked quite different this year. It’s 2020, a year of many changes and so-called new norms. Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. Service Hub.

Enterprise 98

Enterprise Knowledge Base Conference System 98

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

FEBRUARY 3, 2020

AI and related technologies can vastly simplify your blogging efforts. The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Automated Insights uses natural language generation (NLG), an AI technology, to automatically write stories using data.

Blogging 73

Blogging How To Engineering Tools 73

PR Conversations

OCTOBER 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. With reference to the rhizome, Eco (1986) foresaw the modern idea of digital encyclopaedia, Users navigate the web through hyperlinks, allowing a non-linear research process.

Publicity 70

Publicity Strategy Handbook Analytics 70

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

PR in High Definition

MAY 31, 2019

62% of Brits are already using or are happy to use voice-operated devices for shopping, controlling music, searching the web and finding the latest news, according to market research house Mintel. 50% of all searches will be voice searches by 2020, according to comScore. That’s tough to explain”. Updating and publishing new knowledge.

SEO 81

SEO Google Engineering Web 81

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web.

Financial 89

Financial Video Survey Google 89

Newsfile

FEBRUARY 27, 2024

In addition, the same analyst believed that the app had 11 million paid subscribers in 2020. Google News Google News uses real-time artificial intelligence and machine learning to analyze all the content published to the web and organize all the articles, videos and more into storylines. In fact, 17% of those polled visited the Yahoo!

Financial 52

Financial Media Analytics Data 52

Norton's Notes

JANUARY 25, 2018

The difference between Alexa and Siri is that one of them is trapped in a phone, according to this article talking to our technology is a far more natural interaction than tapping buttons on a screen. ” Therefore, it has been predicted by Gartner Analysists that 30% of web browsing sessions will happen without a screen by 2020.

Video 38

Video Social Media Media Google 38

Shift Communications

FEBRUARY 16, 2016

This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. In the internet of a decade ago, users experienced brands primarily through web browsers. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different.

Mobile 60

Mobile Examples Brand Branding 60

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 192

Writing Communications Marketing B2B 192