Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

JANUARY 16, 2020

You can also utilize writing assistant tools like Grammarly to perfect your copy for the web. The post 5 SEO Strategies for 2020 appeared first on Critical Mention - Media Monitoring. If your site is run on a content management system, take advantage of keyword SEO plugins like Yoast SEO , All in One SEO Pack and SEOPress.

SEO 80

SEO Strategy Engineering Mobile 80

NewsWhip

MAY 19, 2020

These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste. The post These were the top technology publishers in 2020 appeared first on Newswhip. Both articles saw more than a million engagements. Email Benedict via benedict.nicholson@newswhip.com.

Technology 97

Technology Analysis Privacy Facebook 97

Agility PR Solutions

JUNE 28, 2022

And mobile web traffic now stands at 55 percent, surpassing desktop web traffic in 2020. billion people are online. That means more than half your market target is online and using smartphones. It, therefore, makes sense if you focus your marketing efforts on the growing number of online mobile users and trends. And […].

Mobile 86

Mobile Marketing Web Trends 86

Buzzstream

MARCH 31, 2020

Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you. The post How Guest Posting Should Be Done In 2020 appeared first on BuzzStream. Make it good!

SEO 124

SEO Google Hotels Strategy 124

NewsWhip

JUNE 4, 2020

These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste. The post These were the top technology publishers in 2020 appeared first on Newswhip. Both articles saw more than a million engagements. Email Benedict via benedict.nicholson@newswhip.com.

Technology 78

Technology Analysis Privacy Facebook 78

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Timely, right? I don’t disagree. But, so is audio.

Brand 79

Brand Branding Survey Conference 79

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

PRSay

OCTOBER 22, 2020

Another reason for super-short online paragraphs: Web visitors lean to the left. Copyright © 2020 Ann Wylie. Join PRSA and Ann Wylie at Reach Readers Online , a web-writing workshop with live coaching calls, beginning Nov. You’ll leave with quantifiable targets, tips and techniques for getting web visitors to read your content.

Mobile 156

Mobile Writing Web Journalism 156

Inbound PR

NOVEMBER 12, 2020

This year, INBOUND 2020 - HubSpot's yearly inbound conference - moved to an all-digital immersive format featuring exceptional speakers ranging from Sandy Carter, VP of Amazon Web Services to Chrissy Teigen, Bestselling Author. What’s the downside of digitalisation?

Web 66

Web Conference Meeting Trends 66

Stephen Waddington

FEBRUARY 11, 2020

The long running conversation about the broken light in the garage has led to ads following me around the web for new light fittings. What I do know is that platforms are able to target us with a high level of granularity thanks to the data that we scatter around the web. How naïve I have been.

Facebook 141

Facebook Privacy Web Data 141

NewsWhip

APRIL 28, 2021

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. million in 2020 to 2.9 NewsWhip users can access the dashboard here.

Publicity 78

Publicity Comparison Pinterest Web 78

NewsWhip

JANUARY 27, 2022

There were over one million engagements to these articles written in January of 2019 and 2020, and while the majority of top stories came from British publishers in those years, 2020 was also the first year that Veganuary launched a campaign in the U.S, making it a possible driver of the high engagement.

Instagram 148

Instagram Comparison Web Product Launch 148

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%).

Survey 129

Survey Communications Measurement Internal 129

Flatiron Communications

NOVEMBER 5, 2015

The Web Summit in Dublin this week was no exception. Web Summit had so much to offer on its sprawling dual campuses connected by a ten-minute walk past a herd of multicolored sheep. According to my pal Tim Merel of Digi-Capital, the AR/VR industry could very well be worth $150 billion by 2020.

Web 28

Web Pinterest Facebook Corporate 28

PRSay

NOVEMBER 23, 2020

Even highly educated European scientists read only 20 percent of the words on a web page. Copyright © 2020 Ann Wylie. So cut the long words and long sentences and dramatically increase readability. Reach readers where their eyes are. But which words are they reading? The display copy. Put your effort up top. All rights reserved.

Writing 197

Writing Case Study Training Storytelling 197

Stephen Waddington

MAY 19, 2020

There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Our local BBC news programme and even the national idents are based on clips from social media. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JANUARY 13, 2022

So 2020 was the year social selling started to take off. Pac-Sun has an entire section on their web site where they’ve curated these events–much like Walmart. Suddenly (and maybe it was pandemic + Gen Z influence), people were much more open to buying on social. Insider Intelligence says 35.9% of internet users in the U.S.

Pinterest 97

Pinterest Retail YouTube Web 97

Stephen Waddington

JUNE 29, 2021

It published a report on Research and Development Tax Credits Statistics in September 2020. Eligible projects include augmented reality, data analytic tools, software development and web design and development. According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19.

Agency 171

Agency Enterprise Software Financial 171

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020. January 11th 2020. Week 3: January 13th – 19th 2020. January 20th 2020. Week 4: January 20th – 26th 2020. January 23-27TH 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. That was written in 2017, but the practice continues to grow. PR is increasingly becoming part of the mix that supports an ABM approach.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. Attendance has improved. Designate a host.

Survey 92

Survey B2B Report Video 92

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

Communications Conversations

APRIL 17, 2020

Steak-umm (@steak_umm) April 7, 2020. If you have ever met Braham Akradi, you’re not surprised by the message he shared on his web site (and on the Life Time LinkedIn page) in March about the urgency to get back to some kind of “new normal” and to set a date. This list probably starts and ends with Steak Umms.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. SocialChorus was acquired by Sumeru in July of 2020. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Meltwater growth. “In

Software 88

Software Print Tools SEO 88

PR 20/20

APRIL 14, 2020

Time to hit refresh; the world of web design is changing. The CMS Hub empowers marketers to meet the new demands in web design, without pulling in a developer at every turn. Check out the G2 Grid below for Spring 2020. That’s a lot of pressure on marketers (and developers) to create and maintain the ideal user experience.

Enterprise 115

Enterprise Web Software SEO 115

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. To get there, they had to score best practice adoption rates of at least 63% on the web, 72% on mobile, and 82% cross-channel. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88

Retail Mobile Study Web 88

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Yet Indian-language content on the web is limited. Netflix — which has more than 2 million subscribers in India — will spend $400 million on Indian content for 2019 and 2020. 6 percent who said television would rank highly in 2020. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. A few months after, by late summer 2020, I had a business plan, company name, website, business cards and list of potential clients. It was a well-paid, full-time position with great benefits.

LinkedIn 135

LinkedIn Crisis Agency Crisis Communications 135

Tribe Builder Media

FEBRUARY 20, 2020

The web series stars Logan Lerman as headstrong teenager Jonah Heidelbaum and Al Pacino as ringleader Meyer Offerman, which marks Pacino’s debut as his first recurring starring role in a series. . “Hunters,” the much-anticipated conspiracy thriller series executive produced by Jordan Peele, premiers on Amazon Prime Video on Feb.

Web 52

Web Video Media 52

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

Stephen Waddington

FEBRUARY 24, 2020

It’s a concept as old as the web itself but is something that very few organisations do well. Powerful B2B Content: Using brand journalist to create compelling and authentic storytelling by Gay Flashman Kogan Page, February 2020 £17.99 ???????. Her new book Powerful B2B Content was published earlier this month by Kogan Page.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision. Try our services.

Survey 169

Survey Media Relations Pitching Media 169