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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking.

Privacy 156
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Are they really worth the data privacy trade-off?

B2B 208
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. Companies who ignore or deprioritize customer experience (CX) do so at their peril. Each company has its own specific set of needs and preferences, so a “cloud only” or “on-premise only” approach may not work for many.

Trends 182
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

Users who installed the plugin would, sometimes unknowingly, consent to have their browsing habits and data harvested and then later resold by Jumpshot to other companies. . Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. ” .

Media 273
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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . SEO RANKING. FINDING A VOICE. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3

Marketing 113
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

Users who installed the plugin would, sometimes unknowingly, consent to have their browsing habits and data harvested and then later resold by Jumpshot to other companies. . Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. ” .

Media 221