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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. CCPA has an impact.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78
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Flood of support, calls for privacy after Princess Catherine’s cancer news

Mark My Words

Now, there’s a massive full stop … and a clear call for privacy.” There is some online debate over whether Harry and Meghan, who stepped back from royal duties in 2020 and moved to the United States, should return or take up more responsibilities amid a slimmed down senior royal family.

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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. Privacy concerns drive open source cloud. This more decentralized approach has become more popular with individuals and smaller businesses and if growth continues, 2020 could be the year when it goes mainstream. Competition for talent.

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2020’s changing attitudes on climate change, tech adoption, privacy and trust

Agility PR Solutions

The post 2020’s changing attitudes on climate change, tech adoption, privacy and trust appeared first on Agility PR Solutions.

Privacy 78
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9 in 10 communicators will invest more in tech this year than they did in 2020

Agility PR Solutions

The post 9 in 10 communicators will invest more in tech this year than they did in 2020 appeared first on Agility PR Solutions.

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