Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Earned media is sexy.

Media Relations 156

Media Relations Media Print Software 156

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. workforce by 2020. Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

APRIL 8, 2020

Garland Stansell, APR, PRSA’s 2020 chair, says leaders must ensure that they, and their loved ones, are safe and are practicing social distancing and other prevention practices during the outbreak. . During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding.

How To 192

How To Crisis Employee Resources 192

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. 4 examples of successful virtual events in 2020—and what made them work Agility PR Solutions. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. In late February, we noticed a drop in the Iffy Quotient: fewer of the popular URLs on both Facebook and Twitter were coming from Iffy sites. James Park.

System 78

System Facebook Twitter Software 78

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

5W PR

NOVEMBER 7, 2019

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. Reporters are also looking for stories on furthering diversity, equity, and inclusion as those conversations continue across communities.

Tools 100

Tools Survey Pitching Analytics 100

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Please ignore my grumpiness about lockdown motivators.

Media 83

Media Crisis YouTube Television 83

wiredPRworks

JUNE 10, 2020

But, 2020 is different. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Here’s the Summer Game Event Schedule: All E3 2020 Replacement Conference Times. IGN Summer of Gaming Events Schedule.

Video 52

Video Local Tools Conference 52

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. These things did not exist when I graduated from college in 2000: Facebook, Twitter, Instagram, Snapchat, TikTok (i.e. This technological revolution is unstoppable.

Education 52

Education Marketing Conference Agriculture 52

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

JULY 30, 2019

Angela Pham, User Experience Designer at Facebook. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”. Did you hear the news?

Case Study 50

Case Study Privacy Data Technology 50

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

DECEMBER 28, 2019

My three words are still my roadmap for 2020. It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence.

Exercises 62

Exercises Measurement Enterprise Technology 62

Karen Freberg

APRIL 20, 2019

This is an industry conference, but it is one that truly brings forth the community and engagement aspect of what it means to be working in social and digital media. We had a chance to brainstorm ideas, talk about the #SMprofs community, and plan for next steps on how we can continue making an impact on the field. Very exciting!

Conference 46

Conference Education Industry Film 46

Scott Public Relations

DECEMBER 13, 2018

Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. In fact, it’s estimated that 80% of content will be videos as soon as 2020. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.Sign

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Mindful Marketing

JUNE 19, 2021

From 2016 to 2020, revenue from influencer marketing leapt from $1.7 Encountering a community of half-century and up social media spokespeople seems about as likely as seeing senior citizen sprinters at the upcoming Olympics. From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Facebook (2019 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Karen Freberg

JUNE 24, 2019

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes. It was truly a wonderful professional experience for me.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Every month I summarize the news from the PR vendor community. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>>

Software 122

Software Technology Advertising Advertising 122

NewsWhip

NOVEMBER 15, 2020

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. Upon closer inspection, though, this isn’t exactly the case.

Social Media 78

Social Media Trends System Facebook 78

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Some of the other updates that are bundled under the rather undramatic title “Summer” include: An ability to “monitor multiple Facebook pages as a separate pool of data.”.

Software 85

Software Case Study Pitching Technology 85

Communications Conversations

OCTOBER 29, 2014

Twitter and Facebook are the new newsfeeds. People who (hopefully) care about the community they live in. much of that news is “old” for many thanks to Twitter and Facebook. But, by and large, I trust them to do the job they are tasked with–to deliver the news and inform the community around them.

Newspapers 152

Newspapers Print Local Instagram 152

Waxing UnLyrical

MARCH 20, 2015

These ideas make intuitive sense to Millennials, who are now moving into management positions, but more importantly they are at the heart of companies with the strongest and most powerful cultures—organizations that are thriving in today’s disruptive, fast-paced, and technology-driven world. 2010 to 2020. It’s right now.

Community 40

Community Case Study Technology Employee 40

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

NewsWhip

AUGUST 18, 2020

2020 engagement. Here, when we talk about engagement, we’re talking about Facebook engagement with web content, so that might be a like, a share, or a comment on a specific url. . In layman’s terms, the amount of Facebook engagement to web content has doubled since last year. the numbers.

Web 78

Web Comparison Facebook Community 78

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. And it seemed to remain the case on Facebook, but we haven’t looked at that data for the rest of the year. Paul: And suppliers?

Brand 78

Brand Branding Media Government 78