ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others.

Study 170

Study Brand Branding B2C 170

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Transparency in marketing and public relations. Transparency in your public presence.

System 157

System Community Social Media Employee 157

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Is that good? Just 2% say they’re not aligned at all.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large.

Social Media 87

Social Media Trends Media Instagram 87

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

NOVEMBER 20, 2020

trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. million in 2020, making it the second-largest ethnic group in the country. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Que lengua?

Marketing 180

Marketing Airlines Groups Community 180

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. The COVID-19 pandemic has spurred a wave of innovation in the PR industry.

Agency 117

Agency SEO Groups Energy 117

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. Those essential tactics aside, our digital and social specialists analyzed major social media trends and changes and added firsthand intel on what’s performing on each network — insights to inform how these channels function as a part of an overall marketing strategy. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

DECEMBER 2, 2019

It’s a means of thinking out loud, sharing ideas, and building a community. Vuelio has followed the market and broadened its tracking from bloggers to influencers across all platforms. But the business of digital influence remains a nascent market. Finally, alongside the annual awards it funds research into the market.

Community 85

Community Survey Government Blogging 85

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? 2020 LinkedIn Go-Getter Package .

LinkedIn 52

LinkedIn Engineering SEO Training 52

Karen Freberg

DECEMBER 23, 2020

We have all heard about the growing pains and wishes that 2020 would end quickly. What 2020 has taught me is if you think you have seen it all – wait, anything can happen! 2020 has brought back social to social media. I am talking about the great community of Marketing Twitter. Why is this happening?

Social Media 78

Social Media Media Conference Community 78

ImPRessions - Crenshaw Communications

APRIL 10, 2023

In this case, it seems anger is being channeled into hurting Bud Light sales and/or forcing the brand to end the Mulvaney partnership. The trade publication reported that “it appears likely Bud Light took a volume hit in some markets over the holiday weekend.” Yet lifestyle brands may be more vulnerable to protests.

Policies 170

Policies Community Video Brand 170

Communications Conversations

JUNE 2, 2021

Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. ” I’ve done a number of audits for bigger companies in 2020 and 2021. Is your mind blown?

Social Media 151

Social Media Marketing Media System 151

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Brands engaging other brands for the most part. Sprint did something that was pretty creative.

Social Media 78

Social Media Analysis Media Viral 78

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

Reputation Us

DECEMBER 9, 2020

In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” BE THE GUIDE.

Reputation 88

Reputation Brand Branding Crisis 88

Communications Conversations

JANUARY 7, 2020

Sarah Manley, marketing strategist. Now, on to 2020! But, I’d love the chance to sit down and chat with her in 2020 (specifically to talk podcasting!). Given my background with Employer Branding at Sleep Number and Andersen Windows & Doors, I’m curious to hear what Dobby’s been up to at LoL.

Banking 78

Banking Airlines Social Media LinkedIn 78

Stephen Waddington

JUNE 23, 2020

Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity.

Creativity 78

Creativity Industry Crisis Management Sports 78

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. They also displayed a rich understanding of the gaming community. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. So, for the Unscripted Marketing Links [UML] this Saturday, I look for well-sourced articles that make the case for and against speaking out now.

Brand 91

Brand Branding Fashion YouTube 91

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy.

LinkedIn 62

LinkedIn Video Social Media Film 62

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 151

Trends Nonprofit Consumer Newspapers 151

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? What is the appropriate role of marketing in the midst of a crisis? Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Pitch podcasts by noon.

Analysis 142

Analysis Tools Software SMB 142

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116