PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Guidelines for Submitting. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. That is why they hire managers, directors and analysts and pay for control systems to measure performance.

Marketing 195

Marketing Advertising Advertising System 195

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 152

Media Relations Media Print Software 152

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. These measurables go far beyond retweets and page views.

Storytelling 136

Storytelling Video Strategy Analytics 136

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Wadds Inc.

FEBRUARY 15, 2023

In part two Hartley explores the unique nature of how crises can start and play out online. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

5W PR

DECEMBER 5, 2018

The biggest problem is that many companies don’t know how to get started with direct to consumer PR. It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

Maxim Behar

JANUARY 28, 2024

I am very happy that technologies are developing in this way, building upon what started with social media 20 years ago. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Don’t let this step feel overwhelming; integration will break down how to approach it. Step 4: Integrate.

Media 101

Media Storytelling System Technology 101

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Onclusive

APRIL 24, 2019

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. How to implement PR Attribution. Date: Thursday, April 25, 2019, 10AM – 11AM PST. Using attribution to make data-driven decisions across all of your communications efforts.

Data 57

Data Measurement Technology Strategy 57

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

PR 20/20

JULY 9, 2019

Technology: Marketing, sales and service technology solution utilization. Performance: Historical performance in key areas that measure marketing success. Resources, tips, technology recommendations, and more to get you off and running. How to Take the New Marketing Score. 31, 2019.

Marketing 66

Marketing Resources Technology Tools 66

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 million of red ink on $92.01

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. Where PR Should Report?

Report 119

Report Publicity Survey B2B 119

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.

Pitching 64

Pitching Analytics Enterprise System 64

Maxim Behar

JANUARY 18, 2023

Host : You mean the main inflation measure for this generation is their family? I have the feeling that the package of anti-inflationary measures that have been imposed have actually worked in the opposite direction and have increased inflation. All technology development is actually happening in Bulgaria. Bulgarian company!

Government 72

Government Education Course Ethics 72

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Top nine PR crises so far for 2019. The Top Ten PR Crises of 2021.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

APRIL 11, 2024

It's absurd that in the midst of all this technological and societal revolution, our political system remains unchanged. If we rewind ten years back, we'd distinguish between the pre-COVID era of 2019 and the post-COVID era of 2022. That's the only true measure of success. The challenges we face now are far greater.

Television 59

Television System Interviews Travel 59

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. 2019, April 15). Attention according to the assessment tradition. 2 Firth, J.,

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Communications Conversations

OCTOBER 25, 2018

I’ve noticed a lot more questions from peers on how to add tracking efforts, so it appears that more brands are jumping in. How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management.

Social Media 89

Social Media Trends Media Instagram 89

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts? PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.

Software 178

Software SEO Company Tools 178

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Though figures for Falcon.io

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 116

Study Survey Infographics B2B 116

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Anthony: I can’t believe how fast this year is going–it’s been a blur. Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics.

Interviews 79

Interviews Ethics Conference Leadership 79

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019.

Financial 111

Financial Industry Report Insurance 111

NewsWhip

NOVEMBER 13, 2020

We launched the Cultural Impact Lab at the Martin Agency in March, 2019. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? . And measuring it is not easy. What are the goals of the lab and what inspired you to join the team? I like that.

Agency 78

Agency Creativity Instagram Trends 78