Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!). Stacey Hedman.

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Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Know how well your messaging works. Read the full case study.

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How To Biotechnology Case Study Leadership 370

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

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Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively. The post What are the Best PR Coverage Trackers & How to Use them?

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Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively. The post What are the Best PR Coverage Trackers & How to Use them?

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How To Tools Analytics Reddit 195

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

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PRSay

FEBRUARY 23, 2024

The youngest generation in the workplace, Gen Z’ers, or as I like to call them, “ZEOs,” are digital natives and early technology adopters. Photo credit: quinica.com ] The post How to Win the Job and Thrive in a Multigenerational Workplace first appeared on PRsay.

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Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. The post What to do during a PR crisis and how to move on appeared first on Onclusive.

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Crisis How To Crisis Communications Reputation 367

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Analyze the data you’ve collected. Michael Dolmatch. Director of Communications, Yext.

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Cision

SEPTEMBER 12, 2017

Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. How Can we Improve Earned Media Results? Additionally, measuring the impact of communications campaigns from awareness to revenue will reveal what works well and what doesn’t.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cybersecurity Awareness Month (October) : With cybersecurity being a critical concern in tech, October is an ideal time to share insights on secure technologies, launch cybersecurity products or address how your company is enhancing its security measures. A five-minute prep call makes a world of difference.

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B2B How To Privacy Retail 156

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. So How Can PR Overcome This Problem? How to Implement Cross-Channel Reporting. The Benefits of PR Measurement Across Channels. Getting an overall perspective on how a campaign is performing across activities.

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Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 370

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Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Measure the Sentiment That Matters. By now you must know how to use emotions. So, how do you measure online sentiment? The company is active in their community.

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Digital PR How To Small Business Analysis 251

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Vice President, Marketing Technology. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Christopher S.

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Measurement Data-Driven PR How To Exercises 161

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes. Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

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How To Interviews Measurement Storytelling 257

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

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How To Measurement Survey Analysis 89

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

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How To Reputation Analysis Technology 78

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

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Brand Branding How To Trends 170

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. Technology also brings opportunities for PR pros.

Technology 66

Technology Trends Survey Report 66

Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 195

Pitching Media Data Technology 195

Axia PR

DECEMBER 19, 2023

In this episode, Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Tune in to learn more!

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Measurement Strategy Corporate Company 62

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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Social Media How To Insurance Insurance 233

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing.

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Data Advertising Advertising Corporate 370

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses.

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Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

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Data-Driven PR Tools Training Data 212

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

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Measurement Tools Analytics Data 140

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#. 00:01:27-7#.

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Measurement Video Technology Enterprise 109

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” Vice President, Marketing Technology. Christopher S.

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Analytics Google Measurement How To 60

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for.

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Strategy Survey Automotive Data 418

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. technology, CPG, financial services, etc.)—make

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The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. They can also measure their return on investment (ROI).

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Social Media Measurement Tools Data 130

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Find tools and technologies that support your efforts.

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Leadership Technology Measurement Tools 285

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

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Content Marketing How To Marketing B2B 128