Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Take a moment and reflect on how the work year went. How did the campaign affect the company overall?

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 117

Measurement Communications Survey Web 117

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Onclusive

JANUARY 13, 2020

In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage.

Media Relations 305

Media Relations Media Financial Corporate 305

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. This is currently done with massively varying degrees of analytical rigor, but that is another story.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. As a reward, they get to go through the painful process of spreading their expertise to the rest of the business, setting clear content strategies, measurement frameworks, and processes for creating content.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Onclusive

JANUARY 13, 2020

In early 2019, Livongo, a leading digital health company, began preparing to go public. Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO. In This Webinar You’ll Learn: How to develop a narrative that helps land high-impact stories.

Media Relations 150

Media Relations Media Measurement Report 150

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

PRSay

DECEMBER 27, 2018

For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. Maybe 2019 is the right time. I invite you to attend the free “How to Apply” webinar on Jan. 15 at 11 a.m.

Case Study 72

Case Study Writing Resources Energy 72

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. The post How to Create a Content Contributor Guide appeared first on Cision.

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

5W PR

DECEMBER 21, 2018

A vital part of that process is reviewing your current content streams, evaluating hits and misses, and considering how to get more out of them. Measuring Response. Invest some time in focusing on how to strengthen connections with the influencers you already know and making connections with new voices. The Power of Story.

Big Data 60

Big Data Data Storytelling Measurement 60

Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Future That Allows for Human Thriving? ”

Technology 83

Technology Nonprofit Measurement Tools 83

Solo PR Pro

JUNE 23, 2020

This post was originally published on 10/1/2019 and has been lightly updated. If you feel like you don’t know how to sell, or it’s not going well, Severinsen advises it may not be you but the approach. Measurement is critical to PR success and every solo PR pro needs to set and track measurable goals.

How To 63

How To LinkedIn Measurement Social Media 63

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. That is why they hire managers, directors and analysts and pay for control systems to measure performance. Without credible measurement and control systems in place, communications will continue to be undervalued and underinvested in.

Marketing 195

Marketing Advertising Advertising System 195

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. These measurables go far beyond retweets and page views.

Storytelling 136

Storytelling Video Strategy Analytics 136

Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Contently - Strategy

OCTOBER 9, 2019

According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research. How to develop customer empathy, in 10 steps. For example: Marketers don’t know what content to create, struggle to measure success, and are afraid of doing something wrong.

Marketing 82

Marketing How To B2B Exercises 82

5W PR

DECEMBER 5, 2018

The biggest problem is that many companies don’t know how to get started with direct to consumer PR. It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

The Hoyt Organization

APRIL 11, 2024

Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. If you’re yet to jump on the influencer bandwagon for your PR campaigns, here are some tips to get you started.

Social Media 63

Social Media Video Viral Brand 63

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How to Avoid a PR Crisis. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. You’ll get answers to this, but also, we hope, to drive discussion (about this and other top comms issues) about how to best navigate these strange times. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Use data to identify and understand audiences and their behaviour, and to undercover insights.

Crisis 151

Crisis Government Energy Community 151

Wadds Inc.

FEBRUARY 15, 2023

But while the author notes that it’s startling how many issues have broken first on Twitter, she is clear the digital world is not the whole world when it comes to crisis management. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” This page is designed to help you understand how to get mentioned here.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? workshop at the PRSA 2019 International Conference in San Diego on Monday, Oct. Disaster has struck. Stay ahead of the story.

Crisis 87

Crisis Internal International Conference 87

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar. PR measurement.

Software 78

Software Case Study Technology Tools 78

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Don’t let this step feel overwhelming; integration will break down how to approach it. Step 4: Integrate.

Media 101

Media Storytelling System Technology 101

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Onclusive

APRIL 24, 2019

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. How to implement PR Attribution. Date: Thursday, April 25, 2019, 10AM – 11AM PST. Using attribution to make data-driven decisions across all of your communications efforts.

Data 57

Data Measurement Technology Strategy 57

Communications Conversations

JUNE 14, 2019

So, I don’t think it’s all that surprising that companies are asking all these kinds of questions about how to build and nurture a social media team. And, a great content builder is worth his or her weight in gold in 2019. Laser focus on four key areas: Content creation, strategy, community and measurement.

Resources 92

Resources Social Media Media Measurement 92

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade.

Interviews 104

Interviews Content Marketing Writing Journalism 104