ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Hey executives! Next year is less than six months away. Employment factors. Performance. Risk impacts.

Reputation 133

Reputation Corporate Financial Employee 133

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Shift Communications

AUGUST 22, 2018

I am currently in graduate school in Boston, anticipating graduating in May 2019 (fingers crossed!). I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! These two areas are piquing my interest and offer challenges that you don’t see with consumer PR. Jamie Forestiere.

Internal 68

Internal International Transportation B2B 68

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Landis PR

NOVEMBER 21, 2022

CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Fewer international attendees. You can’t hop in your DeLorean and fire up the flux capacitator to make business the same as it was in 2019.

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 188

Community Brand Branding Advertising 188

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. Fast-food chain Burger King took to Twitter to promote International Women’s Day. In 2019, the fashion brand Missguided released a full set bikini for £1 in celebration of the company reaching a 10-year milestone.

Advertising 62

Advertising Advertising Social Media Brand 62

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. impressed the jury in one of the most contested categories, "Event or Launch" and with which it achieved a triple success, are campaigns with international scope and global significance.

Groups 52

Groups Communications Public Affairs Internal 52

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. Something interesting to note is 58% of CES2021 media were international reporters. opens up as COVID19 vaccinations continue.

Data 76

Data Automotive Transportation Mobile 76

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper.

Measurement 170

Measurement Communications Banking Survey 170

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

5W PR

FEBRUARY 8, 2021

A 2019 J.D. The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms.

Employee 201

Employee Community Leadership Enterprise 201

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Bank, Capital One and TD Bank discover ways to motivate consumers to act. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect.

Financial 52

Financial Social Media Banking Media 52

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Cision releases internal DE&I report. Internal comms metrics.

Software 86

Software Pitching Internal International 86

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming.

Conference 81

Conference Internal International Creativity 81

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 101

Media Storytelling System Technology 101

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts.

Tools 101

Tools Survey Pitching Analytics 101

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

JANUARY 5, 2021

The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere.

Pitching 151

Pitching YouTube Community Company 151

Contently - Strategy

MAY 8, 2019

But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. The image of the stereotypical salesperson sets up sales as some sort of game, like the goal is to dupe consumers into buying something they don’t need.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 156

Software Tools Print Technology 156

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times.

Reputation 79

Reputation Public Affairs Survey Financial 79

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International. Aynat: Marriott initially announced their foray into the All-Inclusive Platform in August 2019.

Travel 109

Travel Data Industry Hotels 109

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

MaccaPR

OCTOBER 29, 2019

With Walgreens’ mobile app , consumers can find all the details they’d expect including store location and hours. Walgreens even offers a gamification component that rewards consumers for making healthy choices and tracking them through the app. Wherever, Whenever” or 3W. But Walgreens has taken its customer experience a step further.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. Some of this variety stems from the organizational chart. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. Knowing your audience is also key to a successful program. Video Guide.

How To 177

How To Guidelines Content Marketing Video 177