Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

NewsWhip

SEPTEMBER 26, 2019

2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement. Top Instagram Posts from Brands.

Social Media 127

Social Media Media Instagram Facebook 127

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Ishmael's Corner

JANUARY 8, 2020

Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. The post The Best Storytelling Posts of 2019 Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Communications Conversations

JUNE 14, 2019

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? Implied in that comment are the following sub-questions: Where do these social media teams sit in the organization?

Resources 92

Resources Social Media Media Measurement 92

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Ashleigh Patterson, Senior Director, Global Content Marketing & Social Media, RBC. In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. News media in pain Newspaper brands continue to suffer as readers shift from print to digital.

Print 115

Print Media Newspapers Local 115

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. We extend that experience and value to our current clients and those we’ll be signing in 2019.

Trends 45

Trends Google Crisis Management Data 45

Communications Conversations

OCTOBER 10, 2019

Social media. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

NewsWhip

FEBRUARY 27, 2019

The post These were the top stories of the 2019 Oscars appeared first on NewsWhip.

Data 83

Data Analytics Facebook Journalism 83

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019.

Web 116

Web Data Trends Brand 116

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube is the second most popular search engine in the world (Search Engine Journal).

YouTube 91

YouTube Radio Analytics Television 91

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. These results validate the importance of having a comprehensive strategy that does not rely on media relations.”.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. That is when one site links to your site – and doesn’t mention your brand by name. G2 names best media monitoring solutions for 2021. million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

NOVEMBER 17, 2021

This year’s climate change conference took place from October 31st to November 13th 2021 in Glasgow, and we compared that to the engagement with the previous COP25 conference that took place in Madrid between December 2nd and December 13th 2019. In 2021 the engagements with top articles about COP26 surpassed the levels in 2019.

Transportation 88

Transportation Conference Policies Reddit 88

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Most graduates are hired for entry-level positions.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

NewsWhip

NOVEMBER 16, 2018

We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. This year, Gen Z has emerged as a generation that will define itself. At ages 3 to 23, Gen Z will comprise […].

Consumer 110

Consumer Social Media Media Journalism 110

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg.

Study 61

Study Survey B2B Advertising 61

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 62

Crisis Instagram Social Media Facebook 62

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Given the continued proliferation of social media, how have you seen the role of journalists evolve in recent years? There is no doubt social media is reshaping the news media and the role of journalists.

Conference 97

Conference Internal International Travel 97

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Stephen Waddington

SEPTEMBER 10, 2019

These are the findings of a report called Old, Educated, and Politically Diverse: The Audience of Public Service News by the Reuters Institute for the Study of Journalism. The challenges that face public service [news] media are bigger than is acknowledged," said Prof. The report draws on survey data from the 2019 Digital News Report.

Publicity 84

Publicity Education YouTube Report 84

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions.

Software 85

Software Internal International Pitching 85

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. What media placements will truly move the needle? Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. >>>Also see: How Long Should a Blog Post be in 2019? The pitch was about a study they had done.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. social media). The Rate of Change is Accelerating. iPhone, iPad, iPod, Watch, etc.

Education 52

Education Marketing Conference Agriculture 52