5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. However, they did note a small increase of 1.44% in 2020 over 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

NewsWhip

JULY 6, 2023

State sponsored social media manipulation Valent Projects has played a crucial role in supporting Meta to uncover instances of state-sponsored media manipulation, as they did in 2019 when they identified posts that indicated a civil war was imminent in Sudan.

Social Media 78

Social Media Brand Branding Media 78

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Communications Conversations

APRIL 23, 2019

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. It’s an area I do have some experience in. It’s an area I do have some experience in.

Social Media 98

Social Media Brand Branding LinkedIn 98

Ishmael's Corner

JANUARY 8, 2020

Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. The post The Best Storytelling Posts of 2019 Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results. The New Newsroom: How Brands Are Creating Breakthrough Content by Thinking Like Media Companies.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 93

Survey Journalism Study Pitching 93

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

As the suit proceeds, it will surely result in more messy revelations for the company, which spends millions to promote a family-friendly brand. Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee. Back in the fryer… And it didn’t have to be this way.

Employee 286

Employee Reputation Corporate Journalism 286

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Reputation Us

MAY 15, 2024

A survey conducted by Bain & Company for its 2023 CEO Stability Guide found that a third of Gen Z consumers say they would boycott a brand with bad labor practices. To review Part Three of our series exploring the valuable connection between SOCIAL MEDIA INFLUENCERS and the reputation of your brand, click here. Staff Retention.

Reputation 78

Reputation Financial Employee Survey 78

NewsWhip

AUGUST 29, 2019

The post Top back to school social trends in 2019 appeared first on NewsWhip.

Trends 106

Trends Journalism Brand Branding 106

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Hopefully these questions will help inspire important discussions and brainstorming to make 2019 your best year yet. Ashley Allman.

Strategy 60

Strategy Media Pinterest Storytelling 60

Flatiron Communications

FEBRUARY 2, 2019

2019 PR/Media Questionnaire. Robin Roberts _The Wall Street Journal. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. Q19) What factors pose the greatest threat to production of quality journalism in 2019? Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers.

Social Media 52

Social Media Brand Branding Customer Service 52

PRSay

FEBRUARY 15, 2022

But who are Black Americans in our profession of public relations, communications, and journalism that came before us and our pioneers? According to the Bureau of Labor Statistics’ 2019 report, although women hold nearly 73 percent of all PR management jobs, only 10.7 More work to do. Have we come far?

Communications 180

Communications Sports Corporate Government 180

NewsWhip

JULY 18, 2019

The post Prime Day 2019 divides web & social platforms appeared first on NewsWhip.

Web 74

Web Journalism Brand Branding 74

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. We extend that experience and value to our current clients and those we’ll be signing in 2019.

Trends 45

Trends Google Crisis Management Data 45

NewsWhip

MARCH 15, 2019

The post The state of Facebook publishing in 2019 appeared first on NewsWhip.

Facebook 74

Facebook Journalism Brand Branding 74

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change.

Print 115

Print Media Newspapers Local 115

NewsWhip

FEBRUARY 27, 2019

The post These were the top stories of the 2019 Oscars appeared first on NewsWhip.

Data 83

Data Analytics Facebook Journalism 83

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. That is, yes.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 3) Should brands mix sports and politics?

Sports 114

Sports Advertising Advertising Survey 114

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Doctor Spin

NOVEMBER 30, 2023

Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Source: Journal of Personality and Social Psychology 5 Elliot, A., & Devine, P. Journal of Personality and Social Psychology, 67, 382–394. The Western Journal of Medicine, 145 1, 105. Cognitive dissonance.

Handbook 52

Handbook Journalism Comparison eBook 52

Communications Conversations

OCTOBER 10, 2019

If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. Yes, video storytelling is at an all-time high in terms of interest.

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 109

Brand Branding Reputation Corporate 109

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. Content as a priority, not a one-off campaign. Katherine Ellis.

Strategy 103

Strategy Trends Storytelling Journalism 103

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. .

Conference 329

Conference Marketing Case Study Measurement 329

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. Engagements to pumpkin spice content in 2019. Not even late July, either.

Web 116

Web Data Trends Brand 116

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Stephen Waddington

MAY 5, 2019

The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. Trust has become a business model. #2

SEO 60

SEO Media Relations Pitching Report 60

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Ultimately, great stories drive PR and journalism. That’s up 17% from the same survey last year.”.

Survey 195

Survey Journalism Agency Data 195